AI

Have you ever wished you could give your users exactly the right guidance at just the right moment? That’s the magic of Next Best Action! Whether it’s helping a sales rep spot the perfect opportunity for a follow-up or guiding a service agent with a recommended solution, Next Best Action allows you to create custom […]

There is a lot of excitement around artificial intelligence (AI) right now. New uses and new models are changing the way we think about how AI can support and improve the ways we work.  At Dreamforce ’24 one of the big announcements was Agentforce, a powerful companion to help Salesforce users resolve cases, answer questions, […]

As Salesforce Admins, we have clear core responsibilities that define our day-to-day roles. We manage users, data, and product, provide actionable analytics, and oversee security. But we’re currently in the third wave of the artificial intelligence (AI) revolution: contextual and generative AI, characterized by prompt-based generative AI, real-time AI applications, and autonomous agents.  This means […]