Shell Black started consulting on Salesforce.com in 2005 and instantly fell in love with the platform. What started as a passion to solve problems in the Cloud, soon became a business. ShellBlack.com, LLC was founded in 2010 with a simple mission – to help companies maximize their CRM investment by providing elegant Salesforce solutions that facilitate how they market, sell and support their customers.
Shell Black was inducted as a Salesforce MVP in 2012 and has earned the following certifications: Salesforce.com Administrator, Developer, and Sales Cloud Consultant.
In this episode we talk about how he learned and becomes successful in the Salesforce ecosystem. He is an active blogger and has also started the, “Shell Black Whiteboard.” This is a series of videos where Shell talks about some standard Salesforce functionality using a whiteboard – a skill that he has found very helpful in his day job too.
Similar to past guests, Shell loves his cars and car racing which we touch base with him on.