Mike Gerholdt

Mike Gerholdt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He is part of a group of World-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers.

Why Pattern Recognition Matters for Salesforce Admins

Today on the Salesforce Admins Podcast, we talk to Adam Stark, CRM Systems Administrator at Belmont University. Join us as we chat about how his experience as a musician with learning and pattern recognition has set him up for success as a Salesforce Admin. You should subscribe for the full episode, but here are a […]

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Agentforce Grid Enables Next-Gen Admins To Scale AI Workflows

Today on the Salesforce Admins Podcast, we talk to Avi Shah, Senior Director of Product Management for Salesforce AI. Join us as we chat about Agentforce Grid, a new way to coordinate data, automation, and AI agents. You should subscribe for the full episode, but here are a few takeaways from our conversation with Avi […]

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The Dreamforce 2026 Call for Participation Is Now Open

The Dreamforce 2026 Admin Track Call for Participation Is Now Open

Dreamforce 2026 will be here before we know it! That means it’s time to start building something special for the admin community. Join us this September 15-17 in San Francisco and on Salesforce+, where the global Salesforce community comes together to learn, connect, and share what’s next. If you’ve been thinking about taking the stage, […]

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Salesforce Admin using Agentforce Builder and Agent Script to design AI agent workflows

How Agent Script Is Redefining the Admin Role

Today on the Salesforce Admins Podcast, we talk to Joshua Birk, Senior Director of Admin Evangelism at Salesforce. Join us as we chat about how Agent Script helps admins build more predictable and reliable AI solutions. You should subscribe for the full episode, but here are a few takeaways from our conversation with Joshua Birk. […]

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How Salesforce Built a Scalable AI Puzzle App in Six Weeks

Today on the Salesforce Admins Podcast, we talk to Jagan Nathan, Senior AI Architect at Salesforce. Join us as we chat about how he built a Slack app for Salesforce’s “Million Dollar Puzzle” ad, where millions of concurrent users raced to solve riddles by chatting with Slackbots. You should subscribe for the full episode, but […]

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How Admins Can Get the Most Out of TDX 2026

Today on the Salesforce Admins Podcast, we talk to Jennifer Lee, Lead Admin Evangelist, and Eliza Riley, Content Manager for Admin Marketing at Salesforce. Join us as we chat about what’s coming at TDX and how to get the most out of your visit. You should subscribe for the full episode, but here are a […]

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What Is My Trust Center and How Does It Help Admins?

Today on the Salesforce Admins Podcast, we talk to John Maxey, Senior Product Manager at Salesforce. Join us as we chat about how My Trust Center can help admins communicate incidents, plan releases, and operate with transparency. You should subscribe for the full episode, but here are a few takeaways from our conversation with John […]

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How Salesforce Admins Are Evolving To Run the Agentic Enterprise

Today on the Salesforce Admins Podcast, we talk to Rebecca Saar, Senior Director of Admin Relations at Salesforce. Join us as we chat about governance, productivity, and why Salesforce Admins are more essential than ever in the Agentic Enterprise. You should subscribe for the full episode, but here are a few takeaways from our conversation […]

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How Can Agentforce Help Manage a Salesforce Backlog?

Today on the Salesforce Admins Podcast, we talk to Neil Foglio, Solution Architect at Arkus. Join us as we chat about how to use a backlog to prioritize requests in your Salesforce org, and how Agentforce can help improve transparency and trust. You should subscribe for the full episode, but here are a few takeaways […]

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