This week we talk to Paul Greenberg who has been called “the godfather of CRM, the “Walt Whitman of CRM” and even “the Bob Dylan of CRM”. He is the author of the best selling book “CRM at the speed of light: Social CRM Strategies, tools and techniques for engaging your customers. Now in its fourth edition it has been called the “bible of the CRM industry” and is used by more than 70 universities as primary text. He is the President of The 56 Group, LLC, a customer strategy consulting firm focused on cutting edge CRM strategic services and Contributor to ZDNet.
In this episode we talk about Dreamforce and get Paul’s first impressions as well as a discussion about CRM technology within companies, the changing role of the CIO, and fun discussion about bourbon, whiskeys, and ryes.
You can follow Paul on twitter at @pgreenbe
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On this episode of the Salesforce Admins Podcast, we talk to Jene Fuller, Salesforce Consultant for UPS. This is the next in a series of episodes recorded live from the Salesforce Worldtour in New York City. We learn how her developer and business analyst background have combined to make her into the awesome admin she […]
Struggling with Adoption? Can’t figure out why your users aren’t adopting Salesforce as fast as you thought? Maybe it’s a process problem? This week we talk to Benjamin Bolopue who is looking at the process first to solve adoption issues and to make his company move Lightning fast! We chat about his continuous improvement background […]
Today on the Salesforce Admins Podcast, we talk to Andrew Russo, Salesforce Architect at BACA Systems. Join us as we chat about Salesforce Foundations and why it’s a game changer for solo admins and small orgs. You should subscribe for the full episode, but here are a few takeaways from our conversation with Andrew Russo. […]
