BAM! Be A Multiplier with Leah McGowen-Hare & Chris Duarte


Today on the Salesforce Admins Podcast we’ve got Leah McGowen-Hare, Senior Director of Trailblazer Storytelling and Developer Evangelism, and Chris Duarte, VP of Content for Trailhead at Salesforce. We’ll learn about their new program, BAM! (Be A Multiplier), based around learning and sharing learning with others.

Join us as we talk about how to give back, what the community has done with the program, and how BAM! makes it easier than ever before the pay it forward.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Leah McGowen-Hare and Chris Duarte (and check out some bonus content at the end of the pod).

The power of BAM!

Leah and Chris have started a program called BAM!, which stands for Be A Multiplier. “We saw that so many people loved Trailhead and they wanted to share it with other people,” Chris said, “and people asked us to give them some tools, tips, and resources that would enable them to share Trailhead with their local communities.”

The result is BAM!, which brings together all the assets and resources that somebody needs to be able to teach a learning workshop powered by Trailhead. “The great thing is that the community was already doing this,” Leah says, “they were BAMing before BAM was a thing.”

Everything you need but the conference room.

“We decided to use these containers called Trailmixes,” Chris says (though Leah doesn’t recommend eating them), “and inside of each Trailmix we put everything that someone needs to be able to run a workshop.” Each one begins with its own Trailhead in the form of a badge you can earn in how to host a Trailhead workshop. There are also badges in how to do public speaking, and resources like a ready-made Powerpoint, an agenda, instructor guides, a sample survey, and basically everything you need to run a workshop.

From a content perspective, there are five BAM! Trailmixes so far on a variety of topics. “We’re trying to make something for everybody,” Chris says. They cover a variety of topics, from how to build a Report and a Dashboard to a ready-made Equality workshop. All you have to do is book the conference room.

BAM it forward.

BAM! has only been out for a couple of months, but there are already some great success stories coming out of it. Annie Shek-Mason’s Trailhead for All organized people around bringing the power of Salesforce to their local communities. Sandi Zellner has already organized an Equality Workshop in New York. Mahat Hussein organized BAM-inspired 8-week virtual training workshop in the UK to teach people Salesforce for free.

“We want people to go out and multiply,” Leah says, “we want them to share their love for Salesforce with their communities in whatever form they want to.” Whether people are entirely new to Salesforce or have been in the ecosystem for a while, you can tailor the content to match your audience. Stay tuned for some BAMnnouncements in the Trailhead keynote at Dreamforce…

Join us for the Salesforce Admins Keynote at Dreamforce!

Tuesday, September 25th at 11am PDT: Parker Harris, Mike Gerholdt, Mary Scotton, Gillian Bruce & special guests will share amazing admin stories, incredible demos, and fun surprises. Join us live in Moscone West or watch online. Bookmark now!



Love our podcasts?

Subscribe today or review us on iTunes!

Love our podcasts?

Subscribe today on iTunes, Google Play, Sound Cloud!

Passion of the Platform With Laura Walker

Today on the Salesforce Admins Podcast, we’re live from Dreamforce with Laura Walker, Salesforce Admin Consultant and Solution Architect. We caught up with her just as she stepped off the Salesforce Admin keynote stage.  Join us as we talk about how far Salesforce has come, how to be your own PR, and the trick to […]


Salesforce For Good: Judi Sohn

We’re back with another episode of the Salesforce for Good mini-series on the Salesforce Admins Podcast. These special episodes are hosted by Marc Baizman, Senior Admin Evangelist at Salesforce and nonprofit veteran. He talks to Judi Sohn, Director of Customer Centric Engineering at, to learn how she organizes around the nonprofit Salesforce community. Join […]


Have an Idea for a Story?

We are all about the community and sharing ideas.
Do you have an interesting idea or useful tip that you want to share?