Celebrating 20 year of ideaexchange & Trailblazer innovation

From Ideas to Impact: Celebrating 20 Years of Trailblazer-Driven Innovation

By

Twenty years. That’s how long Salesforce Admins like you have been sharing brilliant ideas that shape the future of Salesforce. Since 2006, IdeaExchange has been the place where your deep understanding of user needs meets our product teams, turning those “what if?” moments into real features that millions of people use every day. As the backbone of your organization’s Salesforce implementation, you’re the perfect advocate for meaningful product improvements that solve real business challenges.

As we celebrate this incredible milestone, we want to share how we’ve been listening to your feedback and evolving to serve you even better.

Your voice has always mattered

From day one, IdeaExchange was built on a simple but powerful belief: You know what you need better than anyone else. Over the past two decades, you’ve submitted thousands of ideas, voted on features you care about most, and helped us prioritize what to build next.

Your ideas have become the features that power businesses around the world. That custom field you suggested? It’s helping companies track their most important data. The automation you dreamed up? It’s saving teams hours every week.

Three ways to engage today

We’ve been listening carefully to your feedback about how we can make IdeaExchange more valuable. That’s why today, you have three powerful ways to connect with Salesforce product makers through IdeaExchange.

1. Ideas: The foundation that started it all

This is the classic IdeaExchange experience you know and love. Submit new ideas, vote on existing ones, and engage with fellow Trailblazers about the features that matter most to you. Every idea helps us understand what you need to be successful.

2. Idea Insights: Spotlighting what matters most to Trailblazers

Launched in September 2025, Idea Insights makes it easy to see which ideas are most important to the community and what their current status is. You can quickly find:

  • Top Trending Ideas with the most votes from the past year
  • Top Open Ideas of all time, organized by cloud
  • Recently Updated Ideas from our product teams
  • Recently Delivered Ideas you can start using right away

This new feature is the direct result of your request for more transparency into which ideas we’re actively working on and what’s most important to the Trailblazer Community.

3. RoadmapExchange: See and influence what’s coming next

RoadmapExchange gives you a behind-the-scenes look at what our product teams are planning. You can explore upcoming features, provide early feedback, and help shape products before they launch. It’s your chance to influence the roadmap while there’s still time to make changes.

We’re just getting started

Here’s what excites us most: After 20 years, we’re more committed than ever to connecting Trailblazers with Salesforce product teams in meaningful ways. Your feedback directly led to the creation of Idea Insights and RoadmapExchange, and it will continue to shape how we improve the entire experience. 

We’re focused on building new ways of making your voice heard, streamlining how you share ideas, and giving you even more visibility into the product development process. Additionally, we’re working behind the scenes to make it easier for our product teams to provide more frequent idea updates; we know from your feedback how important this is to you!

Keep influencing IdeaExchange

There are several ways for you to continue influencing the future of IdeaExchange and how we’re connecting you with our product teams.

  • Ideas — Propose new IdeaExchange features, vote on existing suggestions, and engage with fellow Trailblazers.
  • IdeaExchange Roadmap on RoadmapExchange — Provide feedback on upcoming features and check out what’s currently being developed.
  • Listening Tour at select Dreamin’ events and User Group meetings — We’re planning a series of in-person listening sessions at select Dreamin’ events and User Group meetings in the coming year. We hope to see you there!

Ready to share your next big idea?

Whether you’re a longtime IdeaExchange contributor or just getting started, there’s never been a better time to share your thoughts. Visit ideas.salesforce.com today to:

  • Browse trending ideas in Idea Insights.
  • Check out upcoming features on RoadmapExchange.
  • Submit that brilliant idea you’ve been thinking about.

Your ideas have shaped Salesforce for 20 years. We can’t wait to see what you’ll help us build next.

Go to IdeaExchange.

Resources

The TDX 2026 Call for Participation is Now Open

Your TDX 2026 Moment Starts Here: Submit Your Session

Every year, TDX brings together the builders—the admins, developers, architects, IT leaders, and Slack pros who aren’t just imagining the future of work; they’re actively shaping it. And TDX 2026 is already on track to be where the technical content gets sharper, the demos go deeper, and the ideas you hear on stage spark real […]

READ MORE
5 Ways Admins Leveled Up in 2025

5 Ways Salesforce Admins Leveled Up in 2025—And What’s Next

2025 was a year of learning, experimentation, and celebration for Salesforce Admins. You strengthened your skills, explored your org in new ways, and connected with a thriving global community of peers. But more than anything, this year was about opportunity: the chance to step into a more strategic, high-impact role as automation and AI take […]

READ MORE
why every admin should maintain a backlog

Why Every Admin Needs a Backlog (and How To Use One)

Requests come from everywhere: users, stakeholders, leadership. Without a plan, it’s easy to fall into reactive mode. A good backlog helps admins stay grounded. It’s your go-to place for capturing ideas, organizing requests, and moving your org forward with clarity and confidence. In this post, we’ll discuss what a backlog actually is, how to start […]

READ MORE