We know that as a Salesforce Admin, you love tackling high-impact projects‌. From streamlining processes to improving data quality and enhancing the user experience, if it’s going to help your business, it’s fair game.  But not every initiative needs to feel groundbreaking‌—‌some are simply necessary and part of your core responsibilities as a Salesforce Admin. […]

If your service reps are feeling the pressure, they’re not alone. According to the latest State of Service report, 86% say customer expectations are higher than ever. That’s where you come in. As an admin, you’re the one making sure your team has the tools to meet those expectations. Enter: Service Replies. This artificial intelligence […]

As Salesforce Admins, you play a key role in delivering a smooth experience for internal teams at your company by customizing and maintaining the tools that make their day-to-day easier. One powerful tool you can leverage is Service Replies, which uses generative artificial intelligence (AI) to assist your service reps by suggesting responses directly within […]

Not long ago, writing code was the golden ticket to tech career success. Developers reigned supreme, and orgs raced to hire as many as possible. But as this CIO article points out, the tide is turning. Traditional development roles are cooling off, and artificial intelligence (AI) tools are doing more of the heavy lifting. But […]

Are you ready, Awesome Admins? It’s almost time for the Summer ’25 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that […]

We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is […]

Just like that, TDX 2025 has come and gone! Whether you joined us in person or streamed sessions on Salesforce+, we hope you enjoyed all the insightful content designed to help you succeed in your careers and equip you with the knowledge and tools needed on your journey to becoming Agentblazers. With more than 50 […]

When you first create an agent—like a service agent for support queries—it can be tempting to deploy it right away. However, by following a test-driven development (TDD) approach, you write tests first, set clear expectations, and then build your agent to pass these tests. This process, combined with creating a robust test dataset and running […]

What is Data Cloud Governance? As a Salesforce Admin, you’re the backbone of your organization’s data management. You make sure everyone has the right data at the right time to do their jobs efficiently, while keeping everything secure, compliant, and running smoothly. But as we move into an agent-driven future, the workplace is evolving. Employees […]