Rachel Mincarelli

Rachel is the social media marketing manager on the #AwesomeAdmin team at Salesforce. She is passionate about all things branding, and her mission is to help get as much amazing content out to Salesforce Admins as possible. When she's not online, she loves cooking, dancing, and hiking around the East Bay with her family.

Learn the Awesome Admin Way at Dreamforce 2018

As a Salesforce Admin, you never stop learning. Between each year’s three releases you have a network of #AwesomeAdmin professionals who organize Salesforce Saturdays, Community Group gatherings, and amazing events to help you learn. And, there is no better time to embrace your commitment to learning than at Dreamforce! #AwesomeAdmins will have many, many ways […]


Bring the Summer ’18 Release to Your Users

New releases are always exciting! They bring new features, functionality, and enhancements that make your users more productive. They also help you continue to innovate as an Admin on the platform. We want to make sure you are enabled to bring these enhancements to your users so we’ve hand-picked some top new features for you […]


6 Newly-Certified Awesome Admins Share What They Learned at TrailheaDX ’18

March was a big month for #AwesomeAdmin Trailblazers! We welcomed Trailblazers to San Francisco for TrailheaDX ’18.  And, all over the country, we celebrated National Women’s History Month and International Women’s Day! Making their own history (or her-story, if you prefer), many women joined their #SalesforceOhana in San Francisco to blaze new trails in their […]


Move to Lightning in 60 Days Webinar Recap

Our recent Admin webinar: Move to Lightning Experience in 60 days was all about showing #AwesomeAdmin Trailblazers tried and true steps that would allow them to successfully move their orgs to Lightning Experience. Nana Gregg and Marshall King of JLL involved their users in the design and configuration of Lightning while encouraging initial and ongoing […]


How the Admin Team Achieves Peak Productivity

Being productive is part science, part art. And, that is no exception for the Admin team here at Salesforce! While we each work very differently, we like to share our tips with each other (and all of you) to help ensure that everyone is doing their best work. So, in the spirit of productivity, and […]


Salesforce Admins Champion Productivity with Lightning⚡️

Everywhere you look, there are new ways for #AwesomeAdmins to blaze new trails with Lightning! They are championing productivity, driving adoption, and innovating in their workplaces. In addition to learning about new features, they are also building new apps, automating businesses, and creating new careers. We’re excited to bring you two new Admin Lightning Stories this […]