Rachel Mincarelli

Rachel is the social media marketing manager on the #AwesomeAdmin team at Salesforce. She is passionate about all things branding, and her mission is to help get as much amazing content out to Salesforce Admins as possible. When she's not online, she loves cooking, dancing, and hiking around the East Bay with her family.

Essential Habits for Salesforce Admins Just Got Bigger and Better

Editor’s note: Essential Habits for Salesforce Admins has been refreshed and is now available on Trailhead. Now you can review the core responsibilities and essential habits you need to grow your admin career in the new Essential Habits for Salesforce Admins badge. Essential Habits for New Admins has been a long-standing resource for #AwesomeAdmins everywhere. […]


Admin Best Practices: Reports and Dashboards

No matter where you are in your #AwesomeAdmin journey, you’ve no doubt learned that reports and dashboards are a fundamental part of your business. But if you’re newer to learning how to build reports, you may have questions. You may be wondering about best practices or the most effective way to display data. Well, thanks […]


Awesome Advice from Salesforce Admins Everywhere

Salesforce Admins have a wealth of knowledge that they are more than happy to share. That’s one of the things that makes our Ohana so amazing, and truly feel like family. Back in January, we asked #AwesomeAdmins everywhere to join us on Twitter and share that collective knowledge with one another — to inspire and encourage […]

Release Best Practices

3 Best Practices to Prepare for Salesforce Releases

An essential part of every Admin’s job is staying on top of the latest Salesforce releases. Three times a year Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that our platform has to offer! As an #AwesomeAdmin, getting the benefits from these releases […]


5 Ways to Connect at Dreamforce ‘19

The Admin Meadow at Dreamforce ’19 is the home base for #AwesomeAdmins. We’ve covered all the ways that Admins can learn, have fun, and give back in the Admin Meadow. Now, we’re diving into the opportunities that Admins have to connect with peers new and old. Keep reading to discover the spaces and places that […]