Midwest Dreamin’ is a conference created by the Salesforce community to facilitate learning and collaboration.


Moving your company to Lightning Experience is more than just flipping a switch. It is important to make sure that your users are prepared and your business is ready using some change management principles. At Salesforce, we learned a lot about this when we enabled Lightning Experience for our whole company. We want to share […]

Join us for the all-new Salesforce World Tour in New York on and find out how you can connect with your customers in a whole new way.

Take automation to the next level with flows! Flow is a powerful tool that allows you to automate processes by guiding your users through screens to collect and update data.

Join our User Group hosted Force Academy event! Come meet up with your local User/Dev Groups in a day-long learning event taught by peers, specialists, MVPs and Salesforce team members.

Two fun days of inspiration and hands-on learning – with trails for admins and developers. Adventure awaits!

Looking for ways to supercharge your reports? Looking for tricks and tips to make Salesforce reports even more awesome? Join us to learn how to build formulas that have no place on the page layout but will make you a reporting superstar. These formulas are a gateway to giving users the reports they really want […]


This two-day workshop will teach you about Lightning Experience and what it can do for your organization. Discover new innovations and see demos of new features from our product management team.