Rachel Mincarelli

Rachel is the social media marketing manager on the #AwesomeAdmin team at Salesforce. She is passionate about all things branding, and her mission is to help get as much amazing content out to Salesforce Admins as possible. When she's not online, she loves cooking, dancing, and hiking around the East Bay with her family.

Welcome to TrailheaDX 19 wooden sign

Key TrailheaDX ’19 Takeaways for Admins

TrailheaDX 2019 has been an incredible adventure this week! Over the last two days we saw thousands of Trailblazers in San Francisco and many more of you joined us online for live-streamed sessions, interviews, and walk-throughs. We had a ton of fun with our Ohana, learned from each other at breakouts, sessions, and keynotes, and […]


How to Participate in TrailheaDX ’19 From Anywhere

Stay up to date with the latest developments in Salesforce technology by joining us Live at TrailheaDX! Even if you can’t be with us in person, there are still plenty of ways for you to participate in TrailheaDX ’19! Keep reading for ways you can learn, connect and have fun with us, no matter where […]


Admins at World Tour Boston

The Admin team arrived in Boston last week, ready to rock their second World Tour stop of the season! The night before the event, the team attended the New England User Group meeting where Marc gave an overview of the Boston World Tour and the content planned for Admins. It was a fantastic way to […]

Intro to Service Cloud for Admins blog post

Intro to Service Cloud for Admins

What is Service Cloud? Service Cloud is part of the Salesforce platform. It enables you to embed better, faster, more effective customer support right into your Salesforce instance. Plus, there are tons of amazing tools built in that allow #AwesomeAdmins to maximize how their users and agents experience the platform, in addition to helping them […]


Decoding Triggers for Admins: Webinar Recap

Our latest webinar, Decoding Triggers for Admins, is based on Kieren Jameson’s extremely popular Dreamforce ’18 breakout session and covers how #AwesomeAdmins can decode the basic structure of a trigger, learn how to get started with triggers, and understand the role they play in your org. Take a look at the recording:   Webinar summary: […]


How We Built This: Ohana Feud Game

Ever curious to know how the unique and fun apps or programs you’ve seen on the Salesforce Platform came to be? I set out to learn how Salesforce employees created the Ohana Feud game that I brought to the Admin Theater stage at Dreamforce ’18. It’s like the popular tv game show, but Salesforce-ified! I […]


Awesome Admins Live: Dreamforce 2018

At every event the Admin team goes to we like to share as much of the experience as possible with the whole Ohana. We stream sessions by #AwesomeAdmins, we host interviews, and we share pictures and stories throughout the event so #AwesomeAdmins everywhere could learn, connect, have fun, and give back no matter where they […]