Calling all Awesome Admins! Dreamforce 2025 is your moment to build boldly and help shape the future of the Salesforce platform. Join us October 14-16, 2025, in San Francisco—or tune in on Salesforce+—to unlock unprecedented success with the power of trusted AI, real-time data, and CRM. Dreamforce is where admins become strategic leaders, expand their skills, and reimagine what’s possible.
We know you’re counting down the days until Dreamforce begins. This guide will help you plan your ultimate admin experience, whether you’re joining us in person or on Salesforce+. From Admin Meadow and Trailblazer Forest to hands-on learning and roadmap sessions, there are more opportunities than ever to accelerate your impact, connect with your peers, and explore what it means for your organization to build their Agentic Enterprise.
Let’s dive in!
Dreamforce is overflowing with opportunities to learn, connect, and grow as an admin. With so much happening across sessions, hands-on workshops, and special events, a little planning goes a long way. Here’s how to map out your time to get the most from every moment at Dreamforce.
Can’t make it to Dreamforce in person? Select keynotes and sessions will be live-streamed on Salesforce+ during all three days of the event. There will be 72 hours of live programming, featuring exclusive digital content, interviews with experts, behind-the-scenes moments, and more. In addition to the live experience, 400+ on-demand episodes will be available for viewing after Dreamforce ends.
Register for Salesforce+ for free to get access to all of the exclusive content.
Head to Trailhead and get hands-on to prepare for the event of the year in the Road to Dreamforce Quest. Complete the Quest by 11:59 p.m. PT on October 13, 2025 to be entered to win* an Agentforce prize box (1 of 100). *No purchase necessary. Void where prohibited. Country of residence and other restrictions apply. See the Trailblazer Quests page for full details and restrictions.
Conversations are the new UI for business. Join us at the Dreamforce Hackathon to reimagine Salesforce user experiences in Slack. Build the future of Salesforce applications with rich conversational experiences that bring humans and agents together to unlock unprecedented productivity. Team up with fellow Agentblazers and compete for a chance to pitch your solution at Dreamforce and win big prizes, including the $100k Grand Prize.
The Hackathon Submission Period is open from August 20, 2025 – September 24, 2025. Don’t forget to complete your submissions by the due date to be eligible for prizes. Terms apply, see Official Rules.
Add the Hackathon Showdown to your DF25 agenda to watch finalists pitch their innovative solutions on site at Dreamforce for a chance to win the $100,000 Grand Prize.
To make the most of Dreamforce, it helps to plan ahead. From technical sessions to keynotes, start saving your favorites in Agenda Builder today.
Discover how Salesforce Admins power the Agentic Enterprise by building and customizing agents, configuring the agentic platform, and safeguarding trust.
If you’re attending Dreamforce in person, make sure you add the Admin Keynote to your agenda using the link below. If you’re following along from home, catch the entire session as it’s streamed on Salesforce+.
📅 Mark your calendars: Tuesday, October 14 | 3:30 – 4:20 p.m. PT
✅ Add the admin keynote to your agenda
💻 Add to your Salesforce+ schedule
Admin Meadow is your home base at Dreamforce 2025—a dedicated space designed to empower you with the tools, knowledge, and influence to grow your career and accelerate your impact.
Join us to:
Whether you’re exploring future innovations or whiteboarding solutions to today’s challenges, Admin Meadow is where admins connect, learn, and lead. This is the perfect place to start your three-day learning journey and come back throughout the event to catch all of the rotating product demos.
The Admin Track has a mix of 20-minute theater sessions in the Admin Theater and 45-minute breakout sessions. Get inspired by your Awesome Admin peers as they share solutions and problem-solving strategies.
No matter which topics you’re passionate about, there’s something for everyone in this year’s track, with a focus on real solutions and authentic admin stories. Through hands-on demos, tangible takeaways, and bold, inclusive content, you’ll gain the skills and confidence to implement what you learn back in your org, and become a strategic leader and builder.
To find admin sessions in the Dreamforce sessions catalog, select Role in the left navigation and check the box for Administrator to see all the sessions tagged for admins.
Learn the essentials of Slack and Agentforce for admins. Explore workflows, flows, lists, and agents to bring Salesforce into Slack and boost team collaboration.
📅 Mark your calendars: Wednesday, October 15 | 9:30 – 10:15 a.m. PT
✅ Add this session to your agenda
Discover how new administrators can address flow errors, as well as how to better prepare for any future errors. Join us to learn how these tips can reduce flow downtime and user frustration.
📅 Mark your calendars: Tuesday, October 14 | 8:30 – 8:50 a.m. PT and Thursday, October 16 | 12:30 – 12:50 p.m. PT
✅ Add this session to your agenda
Discover the basics of Data Cloud Sandbox. Learn setup, key features, and best practices to manage your Data Cloud Sandbox effectively. Perfect for beginners looking to use the power of sandboxes.
📅 Mark your calendars: Tuesday, October 14 | 12:30 – 12:50 p.m. PT
✅ Add this session to your agenda
Secure your Agentforce. Balance innovation and security with robust authentication, data governance, and best practices to maintain trust in AI-powered automation.
📅 Mark your calendars: Wednesday, October 15 | 12:00 – 12:20 p.m. PT and Thursday, October 16 | 11:30 – 11:50 a.m. PT
✅ Add this session to your agenda
Learn how Salesforce Flow and Slack Workflow Builder simplify tasks, automate processes, and work together to boost every admin’s impact.
📅 Mark your calendars: Wednesday, October 15 | 1:00 – 1:20 p.m. PT
✅ Add this session to your agenda
Don’t let AI disrupt your admin career. Learn the five emerging skills that separate thriving Salesforce administrators from those being replaced, with practical steps to adapt today.
📅 Mark your calendars: Wednesday, October 15 | 1:30 – 1:50 p.m. PT
✅ Add this session to your agenda
Join Salesforce product managers, designers, and architects as they walk you through the future of setup where we will give you an overview of what is new in setup for the Winter Release & the future.
📅 Mark your calendars: Tuesday, October 14 | 1:45 – 2:30 p.m. PT and Thursday, October 16 | 8:30 – 9:15 a.m. PT
✅ Add this session to your agenda
Learn how we’re deeply integrating DevOps within the Salesforce Platform, with API-first and agentic experiences, powered by Salesforce Studio, DX Inspector, and DevOps Center.
📅 Mark your calendars: Tuesday, October 14 | 3:00 – 3:45 p.m. PT and Thursday, October 16 | 2:45 – 3:30 p.m. PT
✅ Add this session to your agenda
Learn the most common pitfalls teams face when deploying Data Cloud — from identity resolution issues to segment sprawl — how to fix them with proven best practices.
📅 Mark your calendars: Wednesday, October 15 | 10:00 – 10:20 a.m. PT
✅ Add this session to your agenda
Discover how you can use flow approval processes to add humans to your automations and agents. Learn how to build approval processes in Flow and use out-of-the-box approvals with agents.
📅 Mark your calendars: Thursday, October 16 | 9:00 – 9:20 a.m. PT and 2:00 – 2:20 p.m. PT
✅ Add this session to your agenda
Move beyond the basics of security and learn how to proactively defend against modern, sophisticated threats with these security best practices.
📅 Mark your calendars: Thursday, October 16 | 1:30 – 2:15 p.m. PT
✅ Add this session to your agenda
This session will cover how you can test your agents comprehensively before shipping and continue to analyze and monitor agent quality in production.
📅 Mark your calendars: Thursday, October 16 | 8:30 – 9:15 a.m. PT
✅ Add this session to your agenda
Join Salesforce CEO Marc Benioff and guests to explore what it means to become an agentic enterprise where humans and agents work together to drive customer success.
📅 Mark your calendars: Tuesday, October 14, 10:00 a.m. – 12:00 p.m. PT
✅ Add this session to your agenda
💻 Add to your Salesforce+ schedule
Join Salesforce Co-Founder Parker Harris for the annual True to the Core Keynote. Hear product leaders share highlights from our product roadmap and answer your questions live.
📅 Mark your calendars: Wednesday, October 15, 3:30–4:30 p.m. PT
✅ Add this session to your agenda
💻 Add to your Salesforce+ schedule
Looking for more True to the Core? Join us virtually for our special monthly series, True to the Core Deep Dive. Each month, we focus on just one core Salesforce Platform product area, chosen based on your input. RSVP for November’s episode now, and tell us what topics you’d like us to cover in this survey.
There’s a bunch of incredible content waiting for you at Dreamforce 2025. Check out some of the developer sessions you won’t want to miss, and read the Developer’s Guide to Dreamforce 2025 for more information on the developer experience at Dreamforce.
Basecamp Theater will have seven repeating technical sessions, giving you the chance to learn how to harness AI with Agentforce, connect Salesforce with Slack, unify data with Data Cloud, and fully utilize the Salesforce Platform.
Sessions include:
After spending time in Admin Meadow, be sure to visit the other activations in Trailblazer Forest, home to our technical Trailblazers: admins, developers, and architects. Here you’ll find technical sessions for all levels, hands-on learning opportunities, and the latest product demos presented by Salesforce experts.
The Well-Architected program is back at Dreamforce 2025. As organizations embrace the Agentic Enterprise, Well-Architected principles are more critical than ever to ensure long-term success.
We know you have questions: Join the Future of Well-Architected Panel for an inside look at what’s next for Well-Architected. Discover the program’s evolving vision, hear insights from the leaders shaping its direction, ask your questions, and share feedback.
In Trailblazer Forest, you’ll find a dedicated Well-Architected space to explore trusted patterns and real-world implementation guidance. Join expert-led sessions grounded in the Salesforce Well-Architected Framework to learn how to scale securely, manage complexity, and make informed architecture decisions. Expect technical deep dives, open Q&A, and live diagramming designed to help you apply best practices and navigate architectural patterns.
Swing by Camp Trailhead to earn a new, hands-on Trailhead badge and learn more about Agentblazer status. Enjoy the photo booth, earn exclusive swag, and meet fellow Agentblazers.
We’re bringing back the fun on day one of Dreamforce. Join us in the Trailblazer Forest from 5–6 p.m. on Tuesday, October 14 for extended hours across the floor and light food and drinks.
Catch the Dreamforce Hackathon Showdown during the welcome reception, where Dreamforce Hackathon finalists will pitch their innovative solutions to demonstrate the future of agentic applications with Agentforce and Slack for a chance to win $100,000.
Your Dreamforce 2025 full conference pass includes one Salesforce certification exam valued at up to $200. See the full list of available exams to learn more and reserve your seat now.
Kick things off your way at Dreamfest! Pick your stage and set your vibe: Rock out to one of the most influential bands in history, Metallica; or dance along to the high-energy set from pop’s rising star, Benson Boone. All to benefit UCSF Benioff Children’s Hospitals.
Dreamfest will be held on Wednesday, October 15 from 6:00–9:30 p.m. at Chase Center and is included with your in-person Dreamforce registration. All you need to attend is your Dreamforce conference badge and a government-issued ID.
Dreamforce ’25 will be here before you know it! Take these steps to prepare.
Dreamforce 2025 is your opportunity to grow as an admin, make a real impact in your org, and help shape the future of the Salesforce platform. We can’t wait to see you there!
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