Lisa Dick

Lisa is the Director of Admin Marketing at Salesforce focused on enabling, empowering, and elevating #AwesomeAdmins! Lisa is wildly passionate about connecting great educational content with really great marketing strategy to ensure the right content gets to the people that need it at the right time.

AI Resource Roundup for Salesforce Admins

AI Resource Roundup for Salesforce Admins

In the ever-evolving landscape of artificial intelligence (AI), 2023 proved to be a pivotal year, especially for Salesforce Admins. As technology continues to push boundaries, Salesforce has embraced AI to empower admins with tools that enhance efficiency, decision-making, and the user experience. As you may have seen, we published a lot of AI content in […]

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Awesome Admin Highlights from Dreamforce 2023.

Awesome Admin Highlights from Dreamforce 2023

In a flash, Dreamforce 2023 has come to a close, leaving us with a clear vision of how #AwesomeAdmins are empowered to shape the future of business. Whether you joined us in person or streamed content on Salesforce+, this year’s Dreamforce illuminated a path to a 🌟bright future🌟 for admins, driven by the latest technology […]

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Cloudy illustration with the text overlay "Getting Started as a Salesforce Admin."

Getting Started as a Salesforce Admin

If you’re new to the Salesforce Admin community, this blog post will outline several resources on getting started in understanding core responsibilities! Whether you’re just getting started, you’ve recently found yourself taking over more admin responsibilities, or you earned your admin certification years ago (or something in between those things), you’ve come to the right […]

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Goal setting for Salesforce Admins

Goal Setting for Salesforce Admins

Welcome to a new year! Whether your organization has tasked you with coming up with your goals for the year, or you’re on a personal journey to define them for yourself, the steps below will help you determine where to start, how to make sure your goals are meaningful, and how to capture and track […]

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Cloudy standing underneath text that says "Deliver Success as a Salesforce Admin."

Deliver Success as a Salesforce Admin

Salesforce Admins deliver value to their organizations every day through the core skills they develop on the path of becoming an admin. At a time when many businesses face critical challenges and tightening budgets, admins are essential for driving efficiency and productivity through their core responsibilities. As an admin, you drive success for your organization […]

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Recap of Dreamforce ’22 for Salesforce Admins

We blinked—and Dreamforce ’22 has come and gone! If you missed it or are unfamiliar with the event, Dreamforce is the world’s largest tech conference—with a healthy dose of magic. ✨ This year’s Dreamforce spanned 3 days and included both in-person and online experiences for Salesforce Admins, Developers, Architects, and Trailblazers. Featuring more than 60 […]

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Image of the Admin Meadow and text that says "Dreamforce '22 Admin Meadow and Theater Preview."

Dreamforce ’22 Admin Meadow and Theater Preview

The magic of Dreamforce sometimes feels like it defies definition, especially this year because it’s the ⭐ 20th ⭐ anniversary. The experience itself is truly unmatched, and we can hardly wait to share some of the unique things happening for our #AwesomeAdmins in the Admin Meadow. Whether this is your first time or your 20th […]

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Image of Salesforce characters on a green field next to text that says, "Trailblazer DX '22 Admin Recap."

6 TrailblazerDX ’22 Takeaways for Salesforce Admins

Two weeks ago, TrailblazerDX returned, marking our first big in-person event together in more than 800 days! The energy, enthusiasm, and excitement on-site was equally matched by those joining us on Salesforce+, with two full days of content, connection, and collaboration. From keynotes to campfires and everything in between, TDX ’22 was full of knowledge […]

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