Eliza Riley

Eliza joined the Salesforce Admin Marketing team as Content Manager in 2024. As a lifelong writer, Eliza builds on her passion for content creation and marketing strategy to enable, empower, and elevate Awesome Admins. In her free time, she enjoys reading, listening to podcasts, and spending time in the outdoors with her friends, family and dog, Summit.

Core responsibilities of a Salesforce Admin

Core Responsibilities of a Salesforce Admin: Your Blueprint for Success

As admins, you hold the keys to success for your users and companies to get the most out of Salesforce. You have the unique opportunity to build and manage trusted solutions that drive productivity and innovation through five admin core responsibilities: security, user management, data management, analytics, and a new core responsibility: product management.  The admin […]

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New Video Series: Salesforce Admins Innovate with Prompt Builder

You solve business problems every day in your work as a Salesforce Admin. Whether you’re already using AI to lighten the load, or you’re not sure where to start, you can leverage many of your existing admin skills to build and deploy solutions with the Einstein 1 Platform. Let’s start with Prompt Builder, a generative […]

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Get hands on with AI and showcase what you've #BuiltWithEinstein.

Get Hands On with AI and Showcase What You’ve #BuiltWithEinstein

We’re at the dawn of the artificial intelligence (AI) revolution, and as a Salesforce Admin, you’re essential in shaping its future. You play a pivotal role in leading AI transformations within your organization by implementing intelligent, trusted solutions. That’s why we’re excited to offer you a fun, new opportunity to showcase your AI skills and […]

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