Text that says "Dreamforce '21 for Admins" next to hot air balloons.

Dreamforce ’21 for Admins


Dreamforce ’21 is upon us! Join us September 21-23 for an all-digital experience on Salesforce+, our new, free streaming service. We have an incredible lineup for Dreamforce this year with more than 100 hours of live and on-demand programming. Expect to witness amazing episodes, luminary sessions, and a whole lot of Trailheart. There will be something for everyone, for every line of business, and for every industry. You’ll hear the latest news and announcements from Salesforce, see the power of Customer 360, learn from fellow Trailblazers, and be entertained by some surprise guests.

Whether you’re planning to join in and watch live, host a virtual watch party with friends, or tune in after, you’ll find there’s a lot in store for Salesforce Admins at Dreamforce 2021.

Your TV guide for admin content on Salesforce+

At Dreamforce ’21 there will be four core channels for you to tune into: Primetime, Customer 360, Trailblazer, and Industries.

Check out the three exciting #AwesomeAdmin segments we’ll be broadcasting to you on the Trailblazer Channel. *Please note, all times are subject to change.

The Future of Admin Success

Salesforce Admins are defining the future of business, technology, and operational success. Join the admin main event to see new products in action, get peer guidance, and leave ready to supercharge your career.

This will be a unique viewing experience combining both a live-streamed event with prerecorded video. It will undoubtedly be a Salesforce Admin Main Show unlike anything you’ve ever seen!

Add the Admin Main Show to your calendar here.

Featured speakers: Brinkal Janani, David Louie, Ella Marks, Gordon Lee, Jennifer Lee, LeeAnne Rimel, Mary Tagler, Rebecca Saar, Sam Reynard, and Tony Nguyen

*Mark your calendars: September 22, 10:30 a.m. PT / 1:30 p.m. ET

The Future of Admin Success Wednesday, September 22 at 10:30 a.m. PT.

Design and Build Apps Fast for #AwesomeAdmins

Leverage the Salesforce Platform and its low-code builders to deliver innovative apps at the speed of business. This is more than just a session — it’s the beginning of a journey for admins to be the best app builders on the platform! J. Steadman, Lead Admin Evangelist, will start your app-building journey to show you the newest features of App Builder: Dynamic Forms, Dynamic Actions, and Dynamic Interactions.

Add this episode to your calendar here.

Featured speakers: Claudia Robinson, J. Steadman, and Vin Addala

*Mark your calendars: September 22, 11:30 a.m. PT / 2:30 p.m. ET

Design & Build Apps Fast for #Awesome Admins on Wednesday, September 22, at 11:30 a.m. PT.

Automate Apps Fast for #AwesomeAdmins

Design and build automation that drives user productivity and efficiency to grow and scale any business in any industry.
In this session, we catch up with Addison Maisley who built an amazing app in the previous session. Now, Addison is taking that app to the next level by adding some automation to increase even MOAR user productivity!

Add this episode to your calendar here.

Featured Speakers: Diana Jaffe and Jennifer Lee

*Mark your calendars: September 22, 12 p.m. PT / 3 p.m. ET

Automate Apps Fast for Awesome Admins

Even MOAR on-demand content

Did you miss something from TrailheaDX for admins? No worries, we have you covered! On Salesforce+ you’ll soon be able to stream admin content from TDX21.

Connect Apps and Data With MuleSoft Composer
Now, MuleSoft Composer makes it easy for #AwesomeAdmins to connect apps and data to Salesforce — and quickly automate integrations with clicks, not code — all inside the Salesforce UI. Join MuleSoft Product Managers Ashley Simons and David Louie to learn what MuleSoft Composer for Salesforce is, see demos, and learn how Composer differs from other integration tools.

Build a Return-to-Work App With Work.com & Tableau
Join Sonia Flamm, Executive Director, Salesforce Strategy & Partner Alliance Lead at Cognizant ATG, and LeeAnne Rimel, Architect & Admin Evangelist, to learn how Salesforce Admins can use Work.com and Tableau to build engaging employee applications, drive employee well-being, and empower a safe and well-informed return to the office. You’ll leave with real use cases and features you can start building today to create a positive employee experience.

Security for Admins: Become a Security Champion
Learn how admins can make an impact on the security of their Salesforce org and what your top priorities should be in 2021. Gain deeper visibility by monitoring critical security settings using Health Check, Optimizer, Security Center, and more. Trailblazer Kerry Schoepfle will share her story of rolling out multi-factor authentication (MFA) along with tips for how you can implement MFA at your organization.

Drive Sales Productivity With AI & Activity Capture
Join Krithika Viswanathan, Product Marketing Manager, and Matthew Barnhart, Product Management Director, to learn Sales Cloud’s best practices for increasing productivity and efficiency in every rep with automated data capture and AI. You’ll learn about some of Sales Cloud Einstein’s best features and how Einstein Activity Capture adds customer meetings and emails to Salesforce. Plus, you’ll leave with real use cases and features you can enable now to supercharge your sales reps to close more deals.

The Trailblazer Channel has so much more than admin content!

But wait, there’s more! In addition to Salesforce Admin content on the Trailblazer Channel, there will be:

  • Architect content: learn how to navigate your Salesforce Architect career and use Salesforce to align stakeholders and teams, integrate across the enterprise, and deliver value at the speed of business.
  • Developer content: check out new features designed to empower you to collaborate, innovate, integrate, and deploy from anywhere.
  • Slack content: discover the ways you can extend Slack to streamline notifications, automate routine tasks, and generally make your workday more pleasant.
  • Much more: including an AppExchange Demo Jam and episodes from Sales, Service, Commerce, Marketers, IT Leaders, and Partners.

Main Show and True to the Core

Beyond the Trailblazer Channel, there’s so much incredible content you’ll want to explore. One can’t-miss segment that will play across all four channels is the Dreamforce Main Show: Trailblazing Together with Marc Benioff and Special Guests. It kicks off Tuesday, September 21, at 9:45 a.m. PT / 12:45 p.m. Add it to your calendar here.

A second can’t-miss segment is True to the Core! Join Co-founder and CTO Parker Harris, COO Bret Taylor, and Chief Product Officer David Schmaier for the annual True to the Core customer forum. They’ll be joined by leaders from our product organization to share highlights about our forward-looking product roadmap, unveil the reimagined IdeaExchange, and answer your roadmap questions live. Don’t miss out on this open forum with Salesforce product leaders and your most passionate fellow Trailblazers. It’s happening Tuesday, September 21, at 2 p.m. PT / 5 p.m. ET! Add it to your calendar here.

Plan ahead

We recommend you do some planning before the event to make your experience awesome:

  • Think about your knowledge gaps. Is it Slack, MuleSoft Composer, or Tableau? Which products or features are you less than familiar with?
  • What do you need to know? Salesforce has a lot of new features for admins coming soon, like Flow Orchestrator, Dynamic Interactions, and MFA. Be sure to add sessions with these topics to your calendar to stay up-to-date and ready to continue driving innovation at your company.

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