Wow! Not only has TDX given us the chance to connect, learn, build, and become Agentblazers together, but there have also been some game-changing announcements in the keynote for admins working with artificial intelligence (AI) in Salesforce.  This year’s keynote follows the story of an Agentforce customer redefining their customer experience with intelligent products and […]

As admins, you hold the keys to success for your users and companies to get the most out of Salesforce. You have the unique opportunity to build and manage trusted solutions that drive productivity and innovation through five admin core responsibilities: security, user management, data management, analytics, and a new core responsibility: product management.  The […]

In my role as Lead Admin Evangelist on the Admin Relations team, I have been dedicating my time to not only learning Agentforce but also building agents and creating demos for Awesome Admins to adopt Agentforce at their organizations. Through the process of building, testing, and refining, I’ve gained some valuable insights that all admins […]

Editor’s note: This post was updated on March 25, 2025, with the latest information and resources. As Salesforce Admins, we have clear core responsibilities that define our day-to-day roles. We manage users, data, and product, provide actionable analytics, and oversee security. But we’re currently in the third wave of the artificial intelligence (AI) revolution: contextual […]

What is Agentforce? We are living in the artificial intelligence (AI) era, currently in the third wave of the AI revolution focused on contextual and generative AI and characterized by prompt-based generative AI, real-time AI applications, and autonomous agents. Agentforce is the suite of both assistive and autonomous agents built on the Salesforce platform. Agents […]

Ready to take the next step in your admin career but unsure where to start? Take a page out of my book and learn development fundamentals to jumpstart your abilities as an advanced admin and extend your Salesforce Platform knowledge. Several years ago, I was at a career tipping point. I felt solid in my […]