A Salesforce Admin's Guide to Dreamforce '23.

A Salesforce Admin’s Guide to Dreamforce 2023


There’s no better time or place to embrace your commitment to being the absolute best and most AWESOME Admin than at Dreamforce! Learn how you can be instrumental to delivering the future of business at your company by leveraging your skills, Salesforce products, and the knowledge you’ll gain at Dreamforce. You’ll see the latest technology (cough cough, AI!) in action at the Admin Keynote, broaden your skills and expertise with sessions in the Admin Track, and find your path to a bright future in the Admin Meadow. Read on for all the details!

See the latest technology at the Admin Keynote: Deliver the Future of Business

AI + Data + CRM are rapidly changing the future of business, and the skills of #AwesomeAdmins are at the center. Join product leaders and Salesforce Admins to dive into live demos and product roadmaps.

If you’re attending Dreamforce in person, make sure you add it to your agenda using the link below. If you’re following along from home, catch the entire keynote as it’s live-streamed on Salesforce+.

📅 Mark your calendars: Wednesday, September 13 | 11 a.m. PT in person and 12:30 p.m. PT on Salesforce+
🎤 Featured speakers: Gillian Bruce, Khushwant Singh, John Kucera, Jennifer Lee, Kat Aquino, Myra Wilson
✔️ Add the Admin Keynote to your agenda
💻 Add to your Salesforce+ schedule

Discover release highlights for admins at Release Readiness Live

Get a first look at the top features for admins from the Winter ’24 release. Watch live demos of exciting new product innovations for Flow, user access, and Dynamic Forms, and get your questions answered live. There are so many innovations for admins in this release—you don’t want to miss it!

📅 Mark your calendars: Thursday, September 14 | 12:30 p.m. PT in person and on Salesforce+
🎤 Featured speakers: Ella Marks, Diana Jaffe, Cheryl Feldman, Larry Tung, Julie Thompson
✔️ Add Admin Release Readiness Live to your agenda
💻 Add to your Salesforce+ schedule

Grow your knowledge with the Admin Track

For 2023, the Admin Track has a mix of 20-minute theater sessions in the Admin Meadow and 40-minute breakout sessions. Learn from your #AwesomeAdmin peers! Expect to take in best practices, tips, and plenty of inspiration. And there’s something for everyone, no matter which topics you’re passionate about! We have sessions for all levels (beginner, intermediate, advanced) across all features and topics: AI/GPT, Data Cloud, User Management, Process Automation, App Development, Reports & Dashboards, Security, Mobile, Hyperforce, and Business Analysis. Bonus: All of our sessions are linked to one or more of our 14 Admin Skills. If you’re interested in developing a specific skill, check out our handy skills and sessions guide.

📍The Admin Theater sessions will be in the Admin Meadow, on the first floor of Moscone West. Admin Track breakout sessions will be on the second floor of Moscone West. Check the agenda for exact room locations.

To find these sessions in the Dreamforce session catalog, select Role in the left navigation and check the box for Administrator to see all sessions tagged for admins.

Dreamforce catalog with Administrator role box checked.

Find your path to a bright future in the Admin Meadow

The Admin Meadow, located in the Trailblazer Forest, is a home for admins at Dreamforce and the place to begin your 3-day learning journey! Join us to get your questions answered by onsite Salesforce experts, learn tips and tricks from fellow admins, and discover a personalized path to your future potential.

Visit four demo stations that cover some of the most important topics for admins, like User Management, App Building & Automation, Admin Skills, and Data Management & Reporting. Each station will be staffed by Salesforce employees who know their stuff—and love to help others learn!

Returning this year: 1-to-1 Consultation Station in the Admin Zone. Salesforce Admins can sign up for a 20-minute, personalized consult with knowledgeable Salesforce professionals. To book a 1:1 consultation, visit this page and select the “Salesforce Administrator” topic. When you’re finished signing up, a confirmation will be emailed to you and available in the Salesforce Events app—download it now in the App Store or Google Play Store.

Explore the possibilities of AI

Understanding the fundamentals of artificial intelligence (AI) is critical to being an #AwesomeAdmin. This technology has opened up broadly, and both people and businesses are finding new and inventive ways to weave it into products and our lives. There’s no better time than Dreamforce to get up to speed on AI possibilities and how you can use it. Learn more by attending these key sessions.

AI Prompt Writing for Admins

Generative AI is changing how we work, and admins can benefit from this transformational tech. Learn about responsible use and how to master AI prompts for everyday situations for the Awesome Admin.

📅 Mark your calendars: Tuesday, September 12 | 1 p.m. PT
✔️ Add this session to your agenda

Experience Generative AI for Salesforce Admins

As a Salesforce Admin, you’re critical to helping your organization embrace generative AI. Get an overview of this technology and learn our research-based tips for assessing risk and managing change.

📅 Mark your calendars: Tuesday, September 12 | 4 p.m. PT
✔️ Add this session to your agenda

Empower Admins with Salesforce AI

Salesforce AI is changing how admins work. Need to summarize long chats? Use SlackGPT. Sending personalized emails? Use Einstein. Learn how to empower your org with the latest Salesforce AI tools.

📅 Mark your calendars: Wednesday, September 13 | 9 a.m. PT
✔️ Add this session to your agenda

Other things to look out for

Dreamforce Main Keynote

Join Salesforce CEO Marc Benioff and special guests for our newest innovations at the Dreamforce main keynote.

📅 Mark your calendars: Tuesday, September 12 | 10 a.m. PT in person and on Salesforce+
✔️ Add this session to your agenda
💻 Add to your Salesforce+ schedule

True to the Core Customer Forum

Join Co-founder and CTO Parker Harris for the annual True to the Core customer forum. Hear product leaders share highlights from our product roadmap and answer your questions live.

If you’ve never attended, this is a great session for admins to ask questions and hear answers from our product managers. One thing that will remain “core” to True to the Core is lots of questions!

📅 Mark your calendars: Thursday, September 14 | 11:30 a.m. PT in person and on Salesforce+
✔️ Add this session to your agenda
💻 Add to your Salesforce+ schedule

Night 1 Trailblazer Celebration

We are bringing back the fun on night one of Dreamforce. Join us in the Trailblazer Forest from 5-6:30 p.m. on Tuesday, September 12 across Admin Meadow, Developer Grove, and Community Cove for social activities, light food, and drinks.

IT Keynote: Build Your Customer 360 with Trusted AI

Learn how to solve your toughest IT challenges with AI, data, and CRM. Hear how Trailblazers use the latest Platform, Data Cloud, and MuleSoft innovations to build next-generation IT environments. Salesforce for IT gives you the tools and development environments needed to implement, build, and extend your Customer 360, securely. And now, with powerful generative AI capabilities built right in.

📅 Mark your calendars: Tuesday, September 12 | 2:30 p.m. PT in person and on Salesforce+
✔️ Add this session to your agenda
💻 Add to your Salesforce+ schedule

Other can’t-miss technical content

There’s a bunch of incredible content waiting for you at Dreamforce 2023. Check out some of the developer and architect sessions you won’t want to miss.

Watch on Salesforce+

Can’t make it to Dreamforce in person? For all three days, select keynotes and sessions will be live-streamed on Salesforce+. There will be two channels and 72 hours of live broadcast. In addition to the live experience, 120+ on-demand episodes will be available for viewing after Dreamforce ends anytime, anywhere.

Register for Salesforce+ now to get access to all of the exclusive content.

Get started now

Dreamforce ’23 will be here before you know it! Take these steps to prepare.

  1. Register to attend Dreamforce if you haven’t already.
  2. Add the Admin Keynote and Admin Release Readiness Live to your agenda.
  3. Complete the Road to Dreamforce 2023 Trailhead Quest by 11:59 p.m. PT on September 11, 2023 to unlock an exclusive community badge and enter for a chance to win* one of 25 coveted Trailblazer hoodies or one of 50 Dreamforce shirts.* Official Rules apply. See the Trailhead Quests page for full details.
  4. Connect with your peers on the Dreamforce for Admins Trailblazer Community Group.
  5. If you’re not attending in person, be sure to register for the Salesforce+ experience.
  6. Follow @SalesforceAdmns on X and LinkedIn for more updates.

Dreamforce brings a wealth of opportunities to learn, connect, give back, and have fun. So remember to set goals for what you want to get out of it, prioritize what’s important for both you and your company, and take this time to deepen your knowledge, skills, and areas of expertise to shine. With a learner’s mindset (and a little help from AI!), your future is bright.

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