A Salesforce Admin's guide to DF'24

A Salesforce Admin’s Guide to Dreamforce 2024

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Dreamforce ’24 is just around the corner, and it’s packed with opportunities to help Awesome Admins succeed in their ever-evolving roles. Learn how you can be instrumental in the AI era and continue developing your skills through the admin core responsibilities — at Dreamforce and beyond!

You’ll discover how to leverage AI and data, grow your knowledge with sessions in the Admin Track, and dive deep into your core responsibilities in the Admin Meadow. Read on for all the details and start planning your perfect Dreamforce experience.

AI, data, and automation come together at the Admin Keynote: Succeed in the AI Era

This session is the keynote for admins, focusing on core products, new innovations and best practices to help you succeed. Learn how to manage trusted solutions for the AI enterprise using data, AI, and automation. Join us for a look at the product roadmap and live demos built by admins, for admins.

If you’re attending Dreamforce in person, make sure you add the Admin Keynote to your agenda using the link below. If you’re following along from home, catch the entire session as it’s streamed on Salesforce+.

📅 Mark your calendars: Thursday, September 19 | 9 a.m. PT
✔️Add the Admin Keynote to your agenda
💻 Add to your Salesforce+ schedule 

Advance your learning with the Admin Track

The Admin Track has a mix of 20-minute theater sessions in the Admin Meadow and 45-minute breakout sessions. We hope you’re excited to see how your Awesome Admin peers build solutions and solve problems. 

No matter which topics you’re passionate about, there’s something for everyone in this year’s track! We have sessions for all levels (beginner, intermediate, advanced) across all features and topics: AI/Einstein, Data Cloud, User Management, Reports & Dashboards, App Development, Process Automation, Security, and Business Analysis. 

This year we’re making it easy for you to choose which sessions to attend. All of our sessions are linked to one (or more!) of our five admin core responsibilities. If you’re interested in delving deeper into a specific core responsibility, check out our handy core responsibilities and sessions guide. (Hint: Download the PDF so the links are clickable.)

To find admin sessions in the Dreamforce sessions catalog, select Role in the left navigation and check the box for Administrator to see all the sessions tagged for admins.

The Dreamforce sessions catalog filtered by the Administrator role

Grow your skills in the Admin Meadow

Think of the Admin Meadow, located in the Trailblazer Forest, as your home base at Dreamforce. It’s the perfect place to start your three-day learning journey and come back again and again to get inspired throughout the course of the event. 

Join us to get your questions answered by Salesforce experts, learn tips and tricks from fellow admins, and gain further insight into the five admin core responsibilities. 

Visit two demo stations for an overview and refresher of the core responsibilities, plus a closer look into the essential habits and skills that help you become proficient in each responsibility. 

The core responsibilities – and related admin topics – come to life even further at the Salesforce Admin Success Station. There, you’ll have the opportunity to participate in a colorful, interactive survey to share what brings you success in your role, and get inspired by your fellow admins’ answers. 

Explore the possibilities of AI and data

Dreamforce is the perfect opportunity to explore the evolving role of the Salesforce Admin in the AI enterprise era. As the backbone of customer success, you are uniquely positioned to drive efficiency and innovation with AI and data. Learn more by attending these key areas and sessions at Dreamforce.

Fundamentals of Prompt Builder for Admins

Generative AI can be a game changer, but also a challenge. Why does it hallucinate? How can it be so stubborn? Get a look behind the scenes of how Prompt Builder tries to give you results.

📅 Mark your calendars: Wednesday, September 18 | 4:30 p.m. PT
✔️ Add this session to your agenda

How to Build and Design Einstein Copilot Custom Actions

Attendees interested in jumpstarting their work with Einstein Copilot custom actions will better understand how their admins and developers can build and configure them in this tactical session.

📅 Mark your calendars: Wednesday, September 18 | 9:45 a.m. & 3:15 p.m. PT
✔️ Add this session to your agenda

A Beginner’s Guide to Data Cloud

Explore the path to learning Data Cloud in this session, and leave with practical steps to start your own Data Cloud learning journey.

📅 Mark your calendars: Wednesday, September 18 | 2 p.m. PT and Thursday, September 19 | 11 a.m.
✔️ Add this session to your agenda

Boost Productivity with AI Training and Certification

Discover resources to learn how Einstein and Prompt Builder help teams get work done faster. Use your newfound AI knowledge to prepare for the new AI Specialist Certification.

📅 Mark your calendars: Wednesday, September 18 | 8:30 a.m. PT and Thursday, September 19 | 1 p.m.
✔️Add this session to your agenda

Build your first agent in Camp Trailhead: Agentforce Hands-On

Stop by Camp Trailhead: Agentforce Hands-On in the Trailblazer Forest to build your first Agent with Agentforce in 20 minutes or less. Earn an exclusive Agentforce T-shirt for completing the Agentforce badge (while supplies last). This is the destination to be to get hands-on with Agentforce.

Other things to look out for

Dreamforce Main Keynote

Join Salesforce CEO Marc Benioff and special guests to discover how every business can become an AI enterprise.

📅 Mark your calendars: Tuesday, September 17 | 10 a.m. PT
✔️ Add this session to your agenda
💻 Add to your Salesforce+ schedule

True to the Core at Dreamforce ’24

Hear directly from Co-Founder and CTO Parker Harris and product leaders as they share highlights from our product roadmap and answer your questions live.

This is a great session for admins to ask questions and hear answers from our product managers. One thing that will remain “core” to True to the Core is that there will be lots of questions!

📅 Mark your calendars: Thursday, September 19 | 10:30 a.m. PT
✔️ Add this session to your agenda
💻 Add to your Salesforce+ schedule

Get hands-on with the latest AI & data technology

Learn by doing! Dive deep into technical learning by joining a hands-on training session at the Marriott Marquis. Gain skills through expert-led exercises on topics like Agentforce, Data Cloud, Flow, and more. Be sure to reserve your spot in advance for these sessions.

Get certified at Dreamforce

Planning to take the AI Associate, Data Cloud Consultant, or AI Specialist certification exam? These exams are included in your conference pass! All other exams will be offered at a 50% discount at Dreamforce, including Admin Flow Builder and Salesforce Administrator certification. Log in to add a certification to your conference pass.

Trailblazer Celebration

We’re bringing back the fun on day one of Dreamforce. Join us in the Trailblazer Forest from 5:00-6:30 p.m. on Tuesday, September 17 for extended hours across the floor and light food and drinks.

Explore the Developer and Architect Tracks

There’s a bunch of incredible technical content waiting for you at Dreamforce 2024. Check out some of the developer and architect sessions you won’t want to miss. 

Watch on Salesforce+

Can’t make it to Dreamforce in person? For all three days, select keynotes and sessions will be live-streamed on Salesforce+. There will be 72 hours of live broadcast, featuring exclusive digital content, interviews with experts, and more. In addition to the live experience, 300+ on-demand episodes will be available for viewing after Dreamforce ends.

Register for Salesforce+ to get access to all of the exclusive content. 

Get ready for Dreamforce ’24

Dreamforce ’24 will be here before you know it! Take these steps to prepare and plan your agenda. 

Dreamforce offers a wealth of opportunities to learn, connect, and have fun. So remember to prioritize what’s important for both you and your company, and take this time to deepen your knowledge, understanding of the admin core responsibilities, and areas of expertise.

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