Salesforce Administrators Rock World Tour London

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The London World Tour was the biggest Salesforce event outside of Dreamforce –thanks to the 9,600 attendees! Last Thursday at the ExCeL Centre, Admins brought incredible energy to the Trailhead Zone– from the standing-room-only Admin Theatre to the Ask the Expert booths, Admins were everywhere. Check out the photos of the fun here.

There was also a packed Admin User Group meeting on Tuesday where content for admins, by admins was shared. If you’re in London and haven’t joined the London Admin group on the Success Community, you should. It will be your go-to group for all admin-related questions AND a great community of new friends!

Showcasing Admin Excellence: London #AwesomeAdmin Award

Salesforce Administrators are known to go above and beyond, making a lasting impact both inside and outside of their organizations. Before the keynote, Louise Lockie was awarded the London #AwesomeAdmin award due to her extensive work with an org of 300 users and onboarding 22 offices in 8 countries to Salesforce. Louise is also extremely involved in the local Salesforce community. She regularly speaks at user groups and co-leads the London Salesforce Women in Technology Group. Congrats, Louise!

Admin Energy Was Overflowing in the Trailhead Zone

Salesforce Administrators love to hear from other Admins. For the entire day, the Admin Theatre was bustling with Admins looking to learn from the community. The theatre presentations have been posted and are linked below.

Admin Theatre Presentations:

Integrate External Data with Lightning Connect by Bashrat Din

The Lightning Process Builder and The Growing Role of the Salesforce Admin by Adam Pearless

How to Foster Admin Engagement and Understanding Using Agile Principles by David Morris and Lloyd Homer

Achieving Awesome Adoption Through Training and Support by Louise Lockie

Blazing the Trail from Solo Admin to Center of Excellence by Jodi Wagner

Insight to Action with Wave Analytics and Custom Actions by Kerry Townsend

Data Migration Made Easy by Antonina Romanova

Service Nirvana with Salesforce Omni-Channel by Matthew Wade

Security and Your Salesforce Org by Francis Pindar

Drive Productivity and Collaboration with Salesforce Files Connect by Scott Gassmann

An Admin’s Role in Transforming a Charity for Success by Chris McIvor

Mastering Person Accounts by Fabrice Cathala

New Features for Salesforce Admins Breakout Session

The New Features for Salesforce Admins session was presented by Mike Gerholdt and Gillian Madill and it was top rated. Thank you to all of the awesome Admins who packed the room and especially to those who stood in the back for the whole session!

Here’s the slide deck from the session:

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5 Ways Salesforce Admins Leveled Up in 2025—And What’s Next

2025 was a year of learning, experimentation, and celebration for Salesforce Admins. You strengthened your skills, explored your org in new ways, and connected with a thriving global community of peers. But more than anything, this year was about opportunity: the chance to step into a more strategic, high-impact role as automation and AI take […]

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