Salesforce World Tour: Feeling the Energy, Boston!

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As we touched down in snowy Boston this week to bring you the Salesforce World Tour, I was reminded of the amazing energy and passion of our Awesome Admins! The winter weather didn’t stop us from connecting or learning, and we want to thank all of you for being so welcoming. Over 5000 people filled Hynes Convention Center on Thursday and our admin community was there in full force.

Showcasing the Awesomeness

Jennifer Lee from John Hancock was honored in the Pre-Keynote with the #AwesomeAdmin award for her amazing community service, relentless dedication to the Admin community and earning 102 Trailhead badges. Yes, you read that correctly – 102 badges! Way to go Jennifer!

Our very own Sarah Franklin, VP of Admin and Developer Marketing, rocked the stage with amazing live demos of the Platform and she even asked the local MVP community to stand up and I was clapping loudly for you guys – boy, do you guys deserve a round of applause!

Trailhead Zone, Admin Style!

Admins love to hear from other Admins. The theater was packed to the brim with admins looking to learn from others in their shoes! The most common question I got from attendees was, will the presentations be posted? Yes! They are listed below. HUGE thank you again to all of our Admin and Evangelist presenters. Make sure to check out the photobooth photos and zone photos on our Facebook album.

Admin Theater Presentations:

Authentic Connections in an Online World by Mary Scotton

How to Prepare Yourself and Your Org for a Salesforce Release by Ted Hazard

How to be a Security-Minded Admin by Chris Zullo

Getting Started with Process Builder by Susan Sparks

Introduction to Data Governance and Stewardship by Brett Stineman

26 Questions to Choosing a Salesforce Consultant by Tal Frankfurt

Process Builder is an #AwesomeAdmin’s Swiss Army Knife by Jennifer Lee

Flows in the Service Console, Gotta Go with the Flow by Duncan Stewart

Starting with Salesforce for Non-Profits by Nik Panter

How to Talk to Your Developers by Will Nourse

The Power of One by Steve Molis

The Power of Everyone by Jeff May

How to Solve the Biggest Problems with Salesforce Training by David Giller

Create a Lightning Community by Phil Weinmeister

Our community-run ‘Ask-the-Expert’ booths were also a hit – the community is so dedicated to helping others. Thank you to all of our staffers for showcasing Lightning and Customizing Salesforce, and oh so much more. Be sure to check out Boston User Group on the Success Community for further questions/answers.

New Features for Salesforce Admins Breakout Session

The New Features for Salesforce Admins session was presented by Mike Gerholdt, Gillian Madill and Mary Scotton and it was top rated! Thank you to all of the Awesome Admins who packed the room.

Here’s the slide deck from the session:

The Admin's Guide to Choosing the right Flow

The Salesforce Admin’s Guide to Choosing the Right Flow

Flows are massive. You’re sitting there with a business requirement, staring at that “New Flow” screen, and you don’t know which flow type to choose. It can be intimidating, for sure. You may choose a flow type and start to build it, only to find out partway through that the flow type won’t work. Now, […]

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Empowering Admins: Build Org Scalability With New Scale Center Features

Empowering Admins: Build Org Scalability With New Scale Center Features

As a Salesforce Admin, you’re the guardian of your Salesforce implementation. You’re the first line of defense in keeping your org running smoothly, supporting users, and ensuring your setup is stable and scalable. So when someone says, “Salesforce feels slow,” you’re expected to have answers—fast. Until recently, getting real performance insights often meant logging a […]

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How Agentforce Service Assistant helps Admins Lead with AI

How Agentforce Service Assistant Helps Salesforce Admins Become AI Leaders

As Salesforce Admins, we’ve always been trusted with the hard stuff: business process, system integrity, and outcomes the business can rely on. We’re the ones who translate how work should happen into systems that actually make it happen—securely, consistently, and at scale. In 2026, that responsibility isn’t going away. It expands. There’s a difference between […]

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