Image of the Admin Meadow and text that says "Dreamforce '22 Admin Meadow and Theater Preview."

Dreamforce ’22 Admin Meadow and Theater Preview


The magic of Dreamforce sometimes feels like it defies definition, especially this year because it’s the ⭐ 20th ⭐ anniversary. The experience itself is truly unmatched, and we can hardly wait to share some of the unique things happening for our #AwesomeAdmins in the Admin Meadow. Whether this is your first time or your 20th (if it’s your 20th, we’re beyond impressed!), or somewhere in between, we want you to feel organized, prepared, and, most importantly, excited!

Fun events in the Admin Zone

For anyone new: Our whole space is referred to as the “Admin Zone” which includes both the Admin Meadow as well as the Admin Theater (don’t worry, there will be maps ?️). We will have a multitude of events in both the Meadow and the Theater, and we want you to be able to plan your time.

Admin Theater

Agenda Builder will be live shortly, but in the meantime, let’s take a look at the ?fun ? sessions you can expect in the Admin Theater.

The How I Solved It Showcase
Join us along with our experts from the “How I Solved It” Salesforce+ series for a discussion and to learn how Salesforce Admins solve business problems using automation, data, and security tools. The Showcases will take place in the Admin Theater every day from September 20-22 at 1:30 PM.

Trailblazer Homecoming Celebration

This is our 20th year of Dreamforce, and we’re celebrating the best way we know how: by connecting with our community! What better way to end day 1 than by joining us for fun activities both in the Admin Zone and the rest of the Trailblazer Forest? Make it a point to visit us for Admin Karaoke Tuesday, September 20, from 5:00-7:15 PM! We promise it will be a ?key? part of your admin experience.

Admin Meadow

The Meadow is the first place you’ll want to stop when you arrive at Dreamforce. Full of resources, support, and information for our #AwesomeAdmins, the Meadow is THE place to be! Here are a few highlights of what you can expect to find.

Welcome Desk
Have questions or need help getting oriented while at Dreamforce? Stop by the Admin Meadow Welcome Desk! You can also learn about the Trailblazer Quest, sign up for 1:1 consultations, and find out about any contests happening in the Trailblazer Forest.

Admin Skills Kit Activation
We’ve heard from so many of you that the Admin Skills Kit has helped you describe your role as an admin. Now it’s time to bring it to life and create your unique admin story. Stop by the Meadow to engage with our Build Your Admin Story activation, which will allow you to share more about your experience as an admin, as told through the 14 skills in our Admin Skills Kit.

1:1 Consultations
Staffed by Salesforce Admin experts, you’ll have the opportunity to sign up for a 20-minute, 1:1 consultation to get your trickiest questions answered. Signups will take place by the Welcome Desk at the entrance to the Admin Meadow.

Demo Booths
This year at Dreamforce, we’re featuring four demo booths. Demos will be open for walk-up engagement; no appointments are needed. Here are the four topics covered.

  • The Admin Skills Kit: Focusing on the ways to be a successful Salesforce Admin utilizing our Admin Skills Kit
  • Admin Best Practices: Sharing tips and tricks from experienced admins
  • User Management & Adoption: Empowering your users to learn and love Salesforce
  • App Building & Automation: Configuring delightful user experiences

Need to recharge, have a quick rest, or find a place to connect with another admin? We’ll have a small campground in the Meadow with a few device chargers and comfy chairs.

See you at Dreamforce 2022!

Dreamforce is always packed full of learning, events, connecting, and fun, and this year is no different. We know it’s going to have more magic than ever. As you start to create your schedule for 3 incredible days in San Francisco, you can plan on the Admin Meadow being your home base. We’ll have so much for you to keep coming back to, and we can’t wait to see you soon!

Can’t make it to Dreamforce in person this year? No worries — join us for the virtual and immerse 3-day experience on Salesforce+. Sign up for free here.


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