As a Salesforce Admin, you implement tools to reduce busywork for sales teams so that they can focus on the more important stuff. You know, like working on actual deals. One common busywork rabbit hole is the never-ending task of keeping data up to date between Salesforce and email and calendar applications. Einstein Activity Capture […]

#AwesomeAdmins, if you know about Flow, you know the power of automation. In fact, ever since Salesforce launched in 1999, our focus has been on automation — beginning with transforming sales. Over the years, we’ve built low-code tools to help you automate business processes and actions, such as Flow and Einstein Next Best Action. Now, […]

As Salesforce Administrators, you solve business challenges for your organizations. You make processes more efficient by automating repetitive tasks. You provide meaningful insights using reports and dashboards. And in this work-from-anywhere world, you design mobile solutions to increase productivity and help your users. You also customize the Salesforce Platform to personalize the user experience. You […]

Editor’s note: This post was updated on February 7, 2022, with the latest information and resources.  As a result of tremendous customer feedback early last year, we reinstated our Data Recovery Service. At that time, we heard that you relied on this functionality as your backup and restore strategy, as there was no other Salesforce […]

The management of integrations between systems is becoming increasingly more important as companies leverage more systems and users continue to demand access to everything from anywhere. Recent data tells us the overwhelming majority of line of business teams agree that employees need easy access to data in order to deliver projects faster, especially as new […]

Editor’s note: This post was updated on June 1, 2023, with the latest information and resources.  When you implement Salesforce (or take over an existing implementation), you often need to integrate Salesforce with other systems. In this blog, we’ll discuss what integration means, why customers choose to use integration tools, and how you can get […]

I enjoy talking with aspiring Salesforce Admins about their Salesforce journeys. One of the first questions I often get asked is, “How did you find your first job in the Salesforce ecosystem?” Honestly, in my case, there was a great deal of luck involved — but as the saying goes, luck is what happens when […]

You may have seen the announcement we recently made that beginning on February 1, 2022, Salesforce will start requiring all customers to implement multi-factor authentication (MFA). If so, you already know that MFA is one of the easiest, most effective ways to help prevent unauthorized account access and safeguard your Salesforce data. And in case […]

Key business problem: In order for the National Aquarium to reopen during the COVID-19 pandemic, we needed guests to make advance reservations so that we could limit the number of guests in the building to allow for social distancing. Background: In order to enter the National Aquarium, people need to purchase tickets. General Admission ticket […]