Campaigns in Salesforce can be one of your most powerful tools as a Salesforce Admin. You can use Campaigns to help your business identify the most successful marketing initiatives, and help direct your future marketing strategy. This makes you – the Admin – an invaluable part of your marketing team. With 70% of the Buying […]


Our Salesforce Admin community is amazing! For the last few years we have worked hard to share your stories on the podcast and at events everywhere. But we want to take our message to the next level and share it with the world! This year the Salesforce Admin Evangelism team has submitted to speak at South […]

Keeping clean data is hugely important when managing a CRM or any database for that matter. Bad data leads to inaccurate reports and dashboards, issues with automation, increased manual data work, and a negative impact on user trust. Data quality is so important we did a whole #AwesomeAdmin webinar on the topic – watch the […]

As Admins, you are the front line of new technology and innovation for your company and are responsible for discovering and evaluating new features for your organization, so we are excited to share 2 brand new pilots in Summer ‘16 that can help you deliver even more features and productivity to your Sales organization. Predictive […]

Last week the Salesforce Admin team spent time with our amazing community at Midwest Dreamin’ 2016. There are so many great events like this one — Snowforce, London’s Calling, Forcelandia, SE Dreaming, and Tahoe Dreamin’ that are great opportunities for Admins and Developers to connect. With over 35+ sessions, demo jams, circle of success meetings, and keynotes it […]

Are you tired of seeing that “Quarterly Performance Chart” on your home page every time you log in to Salesforce? While that information may be great for your sales users, the rest of your users probably want to see other data more relevant to their job functions. Well, great news! With Summer ‘16, you can […]

#AwesomeAdmins come in all kinds of flavors and each one of you brings unique skills sets to the table, some skills you may not even know you possess. Check out some of the different Admin personalities we’ve seen and share which one you identify with most! Curious Astro Your appetite for learning cannot be quenched. […]

Thanks to this new trail, Salesforce users don’t have to go back to business school to learn core business concepts and strategies. In order to distill the most relevant lessons that you might learn from an MBA, Trailhead has forged a fresh new trail: Learn Drucker School MBA Essentials. Why Make an MBA Inspired Trail? At […]

Dreamforce planning and prep is in full swing here at Salesforce, and I’m particularly excited about the work we’re doing to make sure this event represents one of our core values: Equality. At Dreamforce 2016, we’ll demonstrate Equality in many ways, including everyone having better access around campus regardless of mobility requirements, nursing mothers being […]