Jennifer W. Lee

Jennifer is a Lead Admin Evangelist at Salesforce and the host of our live streamed series Automate This! She is Flownatic, 8x certified Application Architect, Trailhead enthusiast, and Golden Hoodie recipient. Prior to joining Salesforce, Jen was a Koa customer, blogger (Jenwlee.com), founding co-host of Automation Hour, and a Salesforce MVP (2016-2021).

Jen's top Summer '25 features

Jen’s Top Summer ’25 Features for Admins

Summer, by far, is one of my favorite seasons. It’s the time of year where the chances of me being cold are really slim. When I think of summers in the US, I think of lemonade, roasted corn on the cob, barbecuing all the things, sitting on the beach in P-Town with Mochi (my 6-year-old […]

READ MORE
Modular Flows + Agentforce for Smarter Automation

Embrace Modular Flows to Build Smarter Automation for Agentforce

Automation is one of our superpowers as Salesforce Admins, and modular flows make that power even stronger. If you’ve noticed, flows are everywhere! Your flow-building expertise is key to preparing your company for Agentforce by creating custom flow actions for agents. However, as we shift toward building autonomous agents, we must rethink our approach from […]

READ MORE