Jennifer W. Lee

Jennifer is a Salesforce Admin Evangelist. She is 8x certified Application Architect and a Trailhead enthusiast. Jen is a former blogger (, founding co-host of Automation Hour and former Salesforce MVP (2016-2021).

Cloudy holding a computer and standing next to text.

Formula Advice From the Awesome Admin Community

Salesforce Admins are experts in their orgs, and they continue to generously share their knowledge with other Trailblazers. In conjunction with the Admin Best Practices: Building Useful Formulas Trailhead LIVE session, we thought it would be fun to hear from admins regarding any formula advice they have to dish. We put out the question on […]


Advanced Automation with Flows and Custom Metadata Types Webinar Recap

In the Salesforce Admins Webinar: “Advanced Automation with Flows and Custom Metadata Types,” I described what custom metadata types were, their benefits, and why #AwesomeAdmins should use them in their configuration. I also presented a real-life use case for automatically assigning and removing users to a public group based on profile, and walked through the […]


Summer ’17 Release Features Overview for Admins

Salesforce continues to deliver new cool Lightning Experience enhancements with the Summer ‘17 release. The list below just barely scratches the surface of the many, many features will make you and your users more productive in Lightning Experience. For the complete list of enhancements, visit the Summer ‘17 Release Notes. You can also tune into […]