Jennifer W. Lee

Jennifer is a Lead Admin Evangelist at Salesforce and the host of our live streamed series Automate This! as well as the host of Automate with Agentforce and How I Solved It. She is Flownatic, 8x certified Application Architect, Trailhead enthusiast, and Golden Hoodie recipient. Prior to joining Salesforce, Jen was a Koa customer, blogger (Jenwlee.com), founding co-host of Automation Hour, and a Salesforce MVP (2016-2021).

Learn when to use a single Salesforce agent vs. multi-agent orchestration (SOMA) and design scalable Agentforce architectures.

What Is SOMA, and When To Build a Super Agent or a Single Agent

You shipped an agent. It’s working — and now everyone wants a piece of it. “Can it also handle billing?” “What about account inquiries?” “Can it do onboarding too?” Before long, your focused agent is being asked to do everything at once, and that’s where things get messy. Multi-agent orchestration is how you fix that: […]

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Why Flow Matters More Than Ever in the Agentic Era

Why Flow Matters More Than Ever in the Agentic Era

Let’s be real for a minute. Things are moving incredibly fast right now. Every time you log in or refresh your feed, there’s a new AI tool popping up, promising to change how we work. If you’re feeling the fatigue of constantly trying to keep up, or if you’re quietly worrying about where your traditional […]

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5 Use Cases To Get Started With Setup with Agentforce

5 Use Cases To Get Started With Setup with Agentforce

Think about the last time you had to solve a user access riddle: Pam and Jim are in the same department, so why can Pam edit Dwight’s record but Jim can’t? That kind of troubleshooting could take dozens of clicks and cost hours of your day. Now, imagine asking Salesforce and it solves it for […]

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Jen's Top Summer '26 Features

Jen’s Top Summer ’26 Release Features For Admins

If you’re one of my routine release readers, you know that out of the three release seasons, summer is my favorite time of year. Sure, it can be hot, but I’d rather have it hot than the cool 50-60° spring-like weather we get in Boston, or winter (I don’t like the cold). To me, summer […]

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The Admin's Guide to Choosing the right Flow

The Salesforce Admin’s Guide to Choosing the Right Flow

Flows are massive. You’re sitting there with a business requirement, staring at that “New Flow” screen, and you don’t know which flow type to choose. It can be intimidating, for sure. You may choose a flow type and start to build it, only to find out partway through that the flow type won’t work. Now, […]

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Jen's top spring '26 features

Jen’s Top Spring ’26 Features for Admins

As I write this blog to highlight features in the upcoming Spring ’26 release, I’m certainly thinking of warmer times when I can retire my heated jacket, heated scarfs, heated all the things, and the snow pants I wear to walk Mochi while staying warm. I look forward to an actual physical spring season where […]

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