Jennifer W. Lee

Jennifer is a Lead Admin Evangelist at Salesforce and the host of our live streamed series Automate This! She is Flownatic, 8x certified Application Architect, Trailhead enthusiast, and Golden Hoodie recipient. Prior to joining Salesforce, Jen was a Koa customer, blogger (Jenwlee.com), founding co-host of Automation Hour, and a Salesforce MVP (2016-2021).

Modular Flows + Agentforce for Smarter Automation

Embrace Modular Flows to Build Smarter Automation for Agentforce

Automation is one of our superpowers as Salesforce Admins, and modular flows make that power even stronger. If you’ve noticed, flows are everywhere! Your flow-building expertise is key to preparing your company for Agentforce by creating custom flow actions for agents. However, as we shift toward building autonomous agents, we must rethink our approach from […]

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Be Release Ready Spring '24 | Einstein for Formulas.

Einstein for Formulas | Spring ’24

Formula creation and maintenance is an important skill to have as an Awesome Admin. You can use formulas to automate calculations, validate data, derive values, perform conditional logic, concatenate information, trigger automation, calculate date/time, and much more. You will commonly use formulas in (the most obvious) formula fields, validation rules, and default values in fields. […]

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Jen's Top Spring '24 Release Features - Be Release Ready

Jen’s Top Spring ’24 Release Features

As I write this blog, it’s winter and it’s cold in Boston. While I like sipping hot apple cider, eating roasted chestnuts, and enjoy seeing all the festive holiday lights in New York City in Hudson Yards, Rockefeller Center, and at the Saks Fifth Avenue store, I can’t wait to fast forward to spring for […]

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