Being an #AwesomeAdmin is all about delivering business value with technology that makes our end-users’ lives easier and helps our organizations run more efficiently. Harnessing the power of artificial intelligence (AI) can help you, as an admin, deliver these results in more impactful ways than ever before. Einstein Prediction Builder makes it easy to create […]


To build a single source of truth your business needs to ensure it has these four things: Customers have a single way to log in to apps, there is a single identity internally to connect and manage customer data, companies have a B2C scale data lake for all data, and there is a way to […]

Key business problem: In Service Cloud, Omni-Channel, and list views, ownership of Cases, Leads, and other objects can be difficult in call centers or sales teams with high turnover. We don’t want to manually manage lots of queues and be a bottleneck for our business needs. Background: Working in a high-velocity business before High Velocity […]

You read that right! Salesforce Release Notes can now be found at Salesforce Help, where they live in harmony with our help content as well as release notes for our Commerce Cloud, Marketing Cloud, and Customer 360 products. Why the move? Quite simply, it’s the best experience for you, our admins, who will enjoy better […]

Welcome to another post in the “How I Solved This” series. In this series, we do a deep dive into a specific business problem, and share how one #AwesomeAdmin chose to solve it. Once you learn how they solved their specific problem, you will be inspired to try their solution yourself! Let’s take a look […]

The power of Einstein Prediction Builder is in how effortlessly it lets you bring your ideas into production, leveraging your valuable data to create predictions and new insights. We’ve written before about the user’s role in coming up with and creating a prediction, but what is the behind-the-scenes magic that makes things happen from there? […]

Editor’s note: The contractual requirement to use multi-factor authentication (MFA) when accessing Salesforce products has been in effect since February 1, 2022. To help users satisfy this requirement, MFA is now a default part of the direct login process for Salesforce production orgs. With MFA already implemented for you, the Multi-Factor Authentication Assistant has served […]

Dashboards. Reports. Security. You know Salesforce administration like the back of your hand, and that’s a wonderful thing. The IDC predicts that the Salesforce Economy will create 4.2 million new jobs by late 2024, the opportunities for career growth are endless. Technical aptitude plays a big role in that, but business skills do too. Business […]

Winter ’21 is here, and #AwesomeAdmins are bringing the excitement to social media. And why not? This release is packed with so many incredible tools and brand new features to help you champion productivity and deliver innovation. In case you missed it, we’ve shared our Learn MOAR Winter ’21 highlights and trailmix. But, we’re even more […]