Cari Aves

Cari Aves is Product Manager in the Sales Cloud. Since joining Salesforce in 2012, Cari’s been a champion for driving customer success in how they use Salesforce to manage their own customers -- whether businesses or people. She loves challenging projects, her pug dog Buddha, and is fueled by coffee!

Myth Busting: Five Common Misconceptions about Person Accounts

Salesforce is best known for its leadership position in B2B, but it also offers powerful solutions in B2C and for our customers who sell to individuals. The core feature for using Salesforce to manage B2C relationships is the “Person Account.” This feature has been around for quite a while, and thousands of organizations are using […]