Agentforce

Every Salesforce Admin lives in two worlds. In one, you’re a strategic architect, designing flows and planning for the future. In the other, you’re the org’s caretaker, performing the vital, daily maintenance that keeps the system running smoothly‌ — ‌like merging duplicates and managing user permissions. Both roles are essential, but the clicks of caretaking […]

One of the challenges of the AI revolution is simply keeping up. Technology evolves quickly: Interfaces get updated, models change in terms of performance, precision, and sometimes even tone and personality. Completely new functionality is being added to agents at a breakneck speed. For Salesforce Admins, keeping up with new concepts and terminology can definitely […]

This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach. From Hackathon pitch to working demo in 14 days  Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a […]