Security

Security isn’t something Salesforce Admins can “set and forget”—it’s a core responsibility that requires continuous attention. As orgs constantly evolve with new users, integrations, and data, every change introduces new risks. In today’s fast-moving landscape, where artificial intelligence (AI) and tools like Agentforce accelerate how work gets done, you must take a proactive, iterative approach […]

As admins, you hold the keys to success for your users and companies to get the most out of Salesforce. You have the unique opportunity to build and manage trusted solutions that drive productivity and innovation through five admin core responsibilities: security, user management, data management, analytics, and a new core responsibility: product management.  The […]

Agentforce is transforming the way businesses manage customer interactions by automating conversations across channels like chat, email, and phone. With AI-powered agents capable of resolving issues, answering questions, and executing actions on behalf of customers, organizations can significantly boost productivity by streamlining tasks that once required considerable time and resources, such as customer support and […]