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Every Salesforce Admin lives in two worlds. In one, you’re a strategic architect, designing flows and planning for the future. In the other, you’re the org’s caretaker, performing the vital, daily maintenance that keeps the system running smoothly — like merging duplicates and managing user permissions. Both roles are essential, but the clicks of caretaking […]

This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach. From Hackathon pitch to working demo in 14 days Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a […]

Internal teams often reach out to admins with the same types of questions, like how to reset a password, where to check their paid time off balance, or how to find a policy. These requests may be simple, but they take time and often build up during the day. Agentforce can help by automatically handling […]
Videos
Welcome to another “Automate This!” In this live-streamed video series, we cover all things automation, from use cases and best practices to showcasing solutions built…