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As Salesforce Admins, we have clear core responsibilities that define our day-to-day roles. We manage users, data, and product, provide actionable analytics, and oversee security. But we’re currently in the third wave of the artificial intelligence (AI) revolution: contextual and generative AI, characterized by prompt-based generative AI, real-time AI applications, and autonomous agents. This means […]
Over the past decade, the Salesforce Admin role has undergone a remarkable transformation, evolving alongside the platform itself from a simple CRM tool to a robust business ecosystem. As Salesforce has grown, so too has the significance and complexity of the admin role, making it one of the most critical positions within any organization leveraging […]
Your role as a Salesforce Admin demands more than just technical know-how—it requires creativity, problem-solving, and the ability to think beyond the basics. While there are plenty of resources available that teach you the “how” of Salesforce, from documentation to step-by-step tutorials, there’s something invaluable about understanding the “why.” Podcasts, often overlooked as a learning […]
Videos
Which skills do admins need to succeed in today’s world? Watch our new "Skills for Success" video series to find out!