Spencer Grover

Spencer is a product marketer with a focus on content and messaging. He's spent most of his career helping startups create the messaging and positioning foundations that effective go-to-market motions are built on before joining Salesforce via acquisition in 2021.

Cloudy the goat standing with a laptop under text that says, "Drive Salesforce Adoption with Enablement."

3 Tips to Drive Salesforce Adoption with Enablement

If you’ve ever worked with sales stakeholders, you know that adoption can be a real challenge for new processes, features, tools, and technologies. And a big reason why new tools and technologies fail to be adopted is that persuading people to do something different, regardless of what it is, is exceptionally challenging. Half of all […]