Amber Boaz on Slack Best Practices

Today on the Salesforce Admins Podcast, we talk to Amber Boaz, Slack Community Group Leader, Salesforce MVP, and Principal Salesforce Consultant at Cloud Giants.

Join us as we chat about how you can eliminate ineffective meetings using Slack best practices.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Amber Boaz.

Meetings, all the way down

Amber is a self-described “serial user group and community group starter,” including the local Slack community group in Durham, NC. She recently presented at Southeast Dreamin’ on how Slack can help you eliminate ineffective meetings, so we wanted to bring her on the pod to hear all about it.

The life of project-involved people—admins, consultants, etc.—is filled with meetings. But meetings are expensive! You need to get everyone in the same room when they could be doing other things, not to mention the time it takes to schedule them in the first place. Luckily, Slack can be an incredibly helpful tool for cutting down on unnecessary meetings while still making sure that everyone is aligned and informed.

Using Slack tools

Amber points out a few different ways Slack can help you. If you have meetings that are just updates about a customer or project, you can probably share all of the information you need in a channel on that topic. Delaying messages can help with folks in different timezones, and Slack Connect can help you make bring external stakeholders into the loop.

Amber also wants to point you to Workflows as a way to save on meeting time. You can set it to give someone a message with the five things they need to know about the project whenever they join a channel, for example, so you don’t have to spend as much time onboarding.

When you do need to come together to troubleshoot or talk something out, you can often bring people together with the huddle feature without having to go through the rigamarole of scheduling a full-blown meeting. Using short video clips can help you do that asynchronously, or just keep senior leaders in the loop and share your successes.

Not all meetings are ineffective

So even if you know all this, how do you have that hard conversation about whether or not a regularly scheduled meeting is actually productive? One thing that Amber suggests is modeling good behavior by canceling a meeting and giving a status update instead. It’s likely you’re not the only one thinking about it.

It’s also important to remember that you can’t and shouldn’t replace every meeting with Slack—building relationships is important! “The purpose, fundamentally, of a meeting is getting together with your colleagues,” Amber points out, “and that, ideally, should be enjoyable.” Slack is for the boring stuff, so your meetings can be about solving a puzzle or making a hard decision together.

Be sure to listen to the full episode for more about how to identify unproductive meetings, channel naming conventions, and so much more.

Podcast swag

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Social

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Full show transcript

Mike:
Slack stands for Searchable Log of All Communications and Knowledge. Let’s hear from the Slack Community group leader, Amber Boaz, about how we can replace ineffective meetings with Slack and get some best practices for some Slack change management. Now, before we get into the episode, can you be sure you’re following the Salesforce Admins Podcast on iTunes or wherever you get your podcasts? I’m telling you this because that way you get a new episode every Thursday, boop, right on your phone, it’s like magic. So speaking of magic, let’s get Amber on the podcast. So Amber, welcome to the podcast.

Amber Boaz:
Thanks, Mike, it’s great to be back.

Mike:
I know it’s been a while. We should do this every … Less than five, six years at a time.

Amber Boaz:
That sounds like a great idea. I’ll pencil you in for 2028.

Mike:
Right, right. It sounds like run for president, Amber Boaz 2028.

Amber Boaz:
I like it.

Mike:
Amber, since it’s been a while, and I feel like you and I are old hats in the community, what have you been up to? What do you do in the Salesforce world?

Amber Boaz:
What have I been up to? So I am back at consulting. For those of you who are not stalking my LinkedIn profile, I moved. I’ve been vacillating back and forth between being a customer and being a consultant. So I’m back to consulting and loving it. Working for a company called Cloud Giants. Also, for those of you who know me, I’m a serial user group, community group starter, and so I have started the local Slack Community group here in Durham, North Carolina.

Mike:
Nice.

Amber Boaz:
Good stuff.

Mike:
You did a lot with Salesforce Saturday too, right?

Amber Boaz:
I did. I started the local Salesforce Saturday. In fact, last week was our seven-year birthday. We would-

Mike:
Oh wow.

Amber Boaz:
I know. It’s amazing, isn’t it?

Mike:
Yeah.

Amber Boaz:
I handed that off at the first of the year, I had some personal stuff I needed to handle. The folks who are leading that are amazing and awesome, and I adore them and miss them terribly. That group still meets every single week.

Mike:
Wow. And serial because you handed it off. Also, serial because … I feel like you were on stage with me way back 100 years ago when they started the MVP thing.

Amber Boaz:
Not the very first class, I was second class.

Mike:
Oh.

Amber Boaz:
I know, I know.

Mike:
Okay.

Amber Boaz:
I’m not quite as cool as you are.

Mike:
Sure. Boarding group two.

Amber Boaz:
Yes, yes. Boarding group two. I’m not part of the first class I’m business class.

Mike:
Business class.

Amber Boaz:
I have extra legroom and bulkhead.

Mike:
Right. I mean, I think it’s the same it’s just the seats are different but it’s okay. Amber, you sent me this really cool deck, that you’d been presenting, of replacing meetings with Slack. I scrolled through it. Can you give us an overview of what that is? Because you presented it what at Southeast Dreamin’?

Amber Boaz:
I did. The gist of the meeting is, here are 10 ways to replace ineffective meetings with Slack. In the deck I talked some about the metrics around effectiveness of getting everybody in a room, having a meeting. I don’t know about you, but I have a lot of meetings. My Tuesdays I average 11 meetings every Tuesday. And that’s my busy day. Today I only have seven, to give you an idea. That’s the life of a consultant, but that’s also the life of an admin, and a manager, and a folks … Project involved people. So talking about ways to replace some of those meetings with asynchronous communication via Slack. So, for example, using channels to replace your meetings. If you’re meeting about a customer or about a project, having a channel for that customer or that project so that you can communicate with stakeholders about it in that channel rather than having everybody get together at 3:00 on Wednesdays.

Using something like delaying sending your message. That I use a lot with my colleagues who are in other time zones. I work pretty heavily with folks in Europe and so they aren’t on the same time I am. Writing my thoughts out, giving my status, and then delaying the sending of that so that I don’t interrupt them and their family time. And then using Slack Connect to include external stakeholders. For example, we have several clients who we are in Slack channels with coordinating on meetings, coordinating on decisions, just coordinating in the Slack channel about the work we’re doing together, consultant and client so that’s really cool.

Another great way to just get rid of those super ineffective, bringing people on board meetings … I don’t mean hiring because that’s a bigger thing. But bringing newcomers up to speed quickly on a project using something like a workflow in Slack where you can … Whenever somebody joins the channel it gives them, here are the five things you need to know about this project, or here are the 10 things, or here are the seven things, however many things you have to tell them so that they can get up to speed quickly. You can set up a workflow to do that. You set it up once and then anytime anybody joins they get that message immediately. You don’t have to remember to do it, you don’t have to send it at a given time it just is automatic.

Mike:
And I was just thinking through wow, 11 meetings on a Tuesday that’s-

Amber Boaz:
I know.

Mike:
Of course, at Salesforce we’re heavy Slack users as well.

Amber Boaz:
Oh, I’m sure.

Mike:
I have used … The delayed send thing I think is probably the most underutilized feature. And I love using it, especially when our team is in London World Tour because then I can be all snarky and ha-ha send it at 1:30 AM which is right before they’re walking in to think, oh wow, Mike’s up. No. I’m just-

Amber Boaz:
No, no, he’s definitely not.

Mike:
I just know how to schedule a thing, that’s all.

Amber Boaz:
I’ve used it to congratulate folks. I was getting ready to go on vacation, and one of my team members was coming up on their two-year anniversary with the company, and I scheduled it to send while I was on vacation so that it happened on the day of. But then I put a little disclaimer of, I’m sending this from the past to the future so that it didn’t look like that I was working on vacation.

Mike:
Right. But then you didn’t have to-

Amber Boaz:
Exactly, exactly.

Mike:
I mean, because you didn’t have to oh, I got to log … Oh, I’m two hours late.

Amber Boaz:
Right. Or 10 days late. Because I was going to be gone for a big chunk of time and I didn’t want this employee to feel like they were forgotten just because their anniversary landed on my vacation.

Mike:
Right.

Amber Boaz:
Right?

Mike:
Yeah. I’ve had stuff like that happen too. I love all of the ideas of this. And I think they’re all relevant because … Especially for me. I’ve done this before where I’ve canceled meetings and just said, “Just post your updates in a Slack group.”

Amber Boaz:
Absolutely.

Mike:
Because then I can read them when I need to. A lot of what you get at in the deck, an underlying theme that you don’t really call out, is context switching, right?

Amber Boaz:
Right.

Mike:
So you’re able to just focus your time and then oh, okay, so I have 20 minutes in between meetings now, let me catch up on something in Slack in a way that makes sense for me as opposed to dropping everything to have a meeting and then pick back up something. You can have that unbroken mental time to really focus on something.

Amber Boaz:
Right, right.

Mike:
One part I want to dig into … Any admin or business user that goes through your deck or here’s your talk is like, I’m on board. How do we do this? How do we start doing this? You point out the video thing. I think the video, the recording, a two, three minute video thing … We did that last year for a large part of the team leading up to Dreamforce because we were in different time zones, we were traveling. And me being on central time I was generally ahead of everybody so I could-

Amber Boaz:
You’re always ahead of everybody.

Mike:
Get up … Right. Not East Coast, you guys are up too early. I could get up, record a video, and then boop schedule send that, and then be moving on with my day. I think the part that I want to dive into and help admins … Where do we have this conversation of talking with people who haven’t seen the deck, stakeholders, and saying, “Let’s talk about this incredibly wasteful meeting that we have every Tuesday where 20 people sit on a Zoom call and 15 of them clearly aren’t paying attention and they’re sending emails while two people talk and report something to you?

Amber Boaz:
So I think some of it is just modeling good behavior, right? I can’t make the meeting today here’s my update. Don’t tell the internet this, but I have used the, I’m at a dentist appointment here’s my update. And then-

Mike:
You’re not at the dentist that often?

Amber Boaz:
I’m not at the dentist that often. My dental hygiene is spectacular, thanks for mentioning it. But modeling that behavior of, hey, we can do this asynchronously, here’s a quick update. One of the things that we do in … For one of our bigger projects is we literally use a Slack workflow to remind everybody to fill in their daily standup. What did you work on today? What did you work on yesterday? What are you working on today? Where are you stuck? It’s got emojis in it, and it’s animated, and all the things to get people excited about it. Because it’s asynchronous, I can go back and go, “What did we do three weeks ago?” I can go search. When was it that Grant said he was working on that ticket? Find that information in the past.

To not answer your question. The value in it is the searchability but also in the asynchronous and synchronicity of it. Getting your stakeholders to understand … You mentioned the meeting of 15 people where of those 12 are paying attention. I call those book report meetings, right, because it’s-

Mike:
Show and tell.

Amber Boaz:
Right, exactly. You give your status and then I give mine. And if, even once, you can turn it into a hey, here’s a clip of my status update, and then you don’t have to do a meeting. I’m sure there are exceptions to this. In general, folks don’t want to be in that meeting. They don’t want to have to show up and pretend like they’re paying attention, in general. There are some weirdos who sometimes do. So giving people that out of hey, it’s the middle of August, folks are on vacation, school’s get ready to start, folks are doing their last hurrah to the beach, let’s do this. Let’s try this. Let’s just experiment. Let’s try this meeting asynchronously and see how people like it, and then talk about what worked and what didn’t. Fundamentally, it’s about iterating. Not every single meeting can be replaced with Slack, let’s not pretend that’s real, but a lot of them can. A lot of them can. You don’t want to overclock, if you will, onto replacing … This is about replacing ineffective meetings with Slack.

Mike:
And good call out because I did skip over that work area effective. Just go for the whole thing.

Amber Boaz:
All meetings. Never have a meeting again.

Mike:
All the meetings, everything. Clear your calendars, folks. You’ve been a manager. I didn’t ask if you’re currently a manager-

Amber Boaz:
I am.

Mike:
But I’ve been a manager. What is something that when you made this transition you had to work through that you weren’t used to, right? I come from … We’re of that generation where we’ve probably worked for a lot of bosses that required us to be at our desk by 8:30 or you weren’t working.

Amber Boaz:
Right, right.

Mike:
I know those norms are shifting, but there’s still a lot of people, a lot of stakeholders, a lot of executive management that are of that generation that they need to see the people in the room. I’ve worked in sales where oh, Bob’s not on the call. Well, Bob must be running late he’s slacking again. And it’s like no, Bob’s not, maybe Bob has a flat tire on his way to the office.

Amber Boaz:
Maybe Bob’s on the phone with a client closing a big deal.

Mike:
Right, right. Yes. But what was something that … Even with the shift to working from home more, managers have to just be … Not resigned to the fact but accepting of the fact that okay, so people are going to get their work done and they may not start at 8:31.

Amber Boaz:
Right.

Mike:
Right? And so if we’re going to have this meeting, and it’s normally a Tuesday at 10:00 AM, as a manager do … What were things you changed?

Amber Boaz:
So I think there were a couple things. The flexibility of … Well, let me say this. Because a lot of my colleagues are in Europe, a lot of that you had … That’s the only time they’re available to meet. So if you truly do need a meeting it’s a morning meeting. If I ran the world I would be able to sleep until 9:00 AM every single day. I don’t run the world.

Mike:
Yet.

Amber Boaz:
I mean, the day’s young. That presence for those meetings is important to build the relationships. Let me differentiate a little bit between meetings where you’re literally just reporting a status and meetings where you’re having a discussion or building relationships. And those are two different things. If it’s just about the status, I closed eight deals, I created a permission set group, I … If it’s that, you can do that asynchronously with something like Slack. Getting in a room and having that conversation is dumb. If, however, it’s “Hey, did you go see that hot new movie this weekend? Did you” … “How are your kids? Which beach did you go to?” That relationship building I believe still needs to happen. I prefer it via Zoom because I like working from home on my treadmill rather than in the office, but if in the office so be it. Not every meeting has to be boring, and painful, and awful. Because the purpose, fundamentally of a meeting, is getting together with your colleagues. And that ideally should be enjoyable or at least not painful.

Mike:
Right. Right. I think you’ve given the example … It seems like a pretty low-hanging fruit example of the book report or the readout for an ineffective meeting. If it’s not that apparent, what are some things that you look for, or that admins in working with their business units can say, “Here’s five meetings that I think could be Slack channels or hosted there as opposed to time on the calendar?” Is it characteristics?

Amber Boaz:
I think anything where you are just giving a status. Where it’s just a status. How are things? Those often are weekly. Sometimes if you’re lucky they’re monthly or quarterly. Those are low-hanging fruit, right? You can give me the status of the thing in a Slack channel. Where decisions need to be made. We need to get all of the stakeholders together in a room to thunderdome it out on a big new feature. That isn’t where you … You wouldn’t do that via Slack. The boring stuff should happen via Slack. And the engaging, interesting, puzzle solving, whiteboarding, those aren’t the right place. Slack isn’t the right place for that discussion.

You’re looking for meetings where it’s … Somebody prepared slides, and they’re going to go through the slides with you, and it’s the same order of slides that you saw last week and the week before. Or you’re the one preparing the slides and it’s the same slides it was last week. It’s just painful. That’s, in my opinion, wasted time and energy where you could just do a quick clip. Here’s what we did, and here’s what’s happening, and here’s how it’s going. Red, yellow, green trend line up to the right, screenshots if you want because that’s easy enough to do, and close it off with an animated GIF. And Bob’s your uncle, there’s your status meeting.

Mike:
No, I like that, I like that. So if we were to rework this presentation, what are some things that you can add to an effective meeting with Slack?

Amber Boaz:
Add to an effective meeting? Sorry.

Mike:
Because I think we’re trying to replace okay, ineffective meetings.

Amber Boaz:
Oh, I see.

Mike:
Let’s say we’ve got good meetings going. Is there also a way that we can carry that into Slack so that we don’t lose that momentum between meetings?

Amber Boaz:
Absolutely. I mean, I think sharing anything that was shared in the meeting. Any links, any slides, anything that was created as a function of the meeting. Any documentation. Oh, in this meeting we created eight Jira tickets, and four Asana tasks, and five cases for the various teams in our company, here’s the links to all of those. For the record … I’m using air quotes, you can’t see those.

Mike:
I can totally see it on an audio podcast in my head.

Amber Boaz:
In your head you’re seeing the air quotes. Good, good, good. Those assets from the meeting, and sharing those so that there’s a record of what happened. You asked me about decision criteria for what … How to look at a meeting. Let’s say you go on two weeks vacation, and I hope you do, the meetings that you miss where you literally aren’t able to attend, where when you come back, you don’t wonder what was covered, those could be replaced with Slack, right? If you’re coming back and going, “Oh, darn, I missed that meeting where Amber and I were going to discuss the thing, and she probably made a decision.” That’s different from Fred and Sally did their slide deck dance again, and Oh darn, I missed that one. Ha ha ha. Maybe that’s the decision criteria. If you truly weren’t able to be present because you were off gallivanting on a beach someplace, as you do, and would not have missed it, then that is a meeting that is a good candidate for replacing with Slack.

Mike:
What do you give as a suggestion for people who manage channels to ensure that people don’t feel overwhelmed or feel, I just can’t even keep up with the Slack thread anymore?

Amber Boaz:
Some of that comes down to folks self-identifying that they’re overwhelmed. I can’t help you if you don’t tell me you’re overwhelmed which is fair. Talking through how to update your sidebar, how to group things, how to mute channels. Lord knows I’m in plenty of channels that are muted that I check when I have the brain space or the time to check them. And that’s okay. That’s the whole point of having those features in Slack. And it’s okay to leave channels. There are sometimes when you don’t need to be there anymore. You’re not on that project anymore, you’re not working with that team anymore, you can leave that channel no harm no foul. Part of it is owning your own destiny, right? I don’t need to be here, this isn’t useful information for me anymore. I’m going to mute it, and if I don’t miss it for two weeks, two months, whatever I’m going to leave the channel.

Mike:
I couldn’t agree more. I feel like the only thing missing is I would just love to see a channels that I own. That would be great. Just let me filter on that somehow.

Amber Boaz:
You could put them in the sidebar in a group.

Mike:
Sometimes you create a lot of channels very quickly. As we tidy things up. Do you enforce or do you have any naming conventions? Because I feel like I’ve been at companies that had various different ways of messaging each other. With Slack, you can name things anyway. Do you enforce … Enforce, I’m using air quotes you can totally see them.

Amber Boaz:
I can.

Mike:
Naming conventions or that? Or do you suggest admins do that?

Amber Boaz:
There are suggested … Slack has, in their training materials, pretty strong opinions about how you should name channels. The way I tend to think about it is … In the beginning of the Slack name … And you do want to standardize, right? Let’s just agree that they need to be standardized. What your standard is, however, I think is way more up for debate. The way I have seen it done successfully is you start with either … You start with some sort of prefix. In our company, we start with our company initials. If, however, it includes a client it starts with EXT as an external, then it’s the client name, then it’s the project name because we also have multiple projects with the same client. So, for example, EXT Acme, as an example. PRM project. EXT Acme service contract. EXT Acme, right? You have those multiple channels … So you have the context. Because we also have different teams working on those different projects with those different clients. So it just depends on what your business does, and how you’re structured, and who is using Slack.

You may have sales and there’s one big sales channel, an all sales, and then you may have sales by region, and then by district or whatever your breakdowns are so that you can … Managers can communicate to their team, or VPs can communicate to their bigger team. It just depends on how you’re structured. I think standardization is a hill I’m willing to die on, you should be standardized. But what that standard is is what works for your organization.

Mike:
No, I agree. I believe it was a validation rule that I built in a few Salesforce instances to enforce naming conventions on opportunities.

Amber Boaz:
I love it, I love it.

Mike:
Got to have that stuff.

Amber Boaz:
Absolutely.

Mike:
I do love the … Especially that you call out when it’s an external channel. Important because people can get clicking around in a hurry and you don’t want to make a mistake.

Amber Boaz:
Right. Exactly. In the consulting space, the last thing you want to do is … You have your client channel by name and then external client channel by name, and putting, “Hey, I need help with stakeholder X who’s being particularly prickly.”

Mike:
And stakeholder X is in that channel.

Amber Boaz:
Exactly. Whoops.

Mike:
Awesome. No, it’s good to know I’m being prickly. Completely understand. Fabulous. Well, it was good catching up with you.

Amber Boaz:
Always a pleasure.

Mike:
It’s been a while. I didn’t know you were a Slack Community group owner. No surprise there because serial community.

Amber Boaz:
My name is Amber and I have a community group starting problem.

Mike:
And I’m sure you use Slack for that.

Amber Boaz:
Oh, absolutely. I absolutely do. I’m not being facetious, I absolutely use Slack for that.

Mike:
No, I feel you have to. That’s one of those things I’ve always said, the CEOs of Holiday Inn have to stay at a Holiday Inn because otherwise, it would just be weird, right?

Amber Boaz:
One would think but I’m quite sure that there’s plenty of cross-pollination.

Mike:
I’m sure. Well, that’s on them. So it was a fun chat catching up with Amber. In case you don’t know I have known her boy, for almost over a decade now. She’s been in the community as a serial community group leader and creator as you could say. I want you to do one thing. I need you to share this episode with somebody. I bet you’ve got somebody that’s listening, and friends with, and really wants to know more about Slack or saving them time. And here’s how you do it. If you’re in iTunes, all you have to do is tap the dots and choose share episode, and you can post it social, you can text your friend, and then they can listen to it right on their phone. I super, super appreciate it. Now, if you’re looking for more great resources, don’t worry. Everything admin is at admin.salesforce.com including a transcript of the show. Now, be sure to join our conversation, the Admin Trailblazer group, that is over in the Trailblazer Community. Don’t worry, all the links are in the show notes to this episode. So until next week, we’ll see you in the cloud.