When we talk about adoption and Salesforce implementations, we often talk about Carrots and Sticks. A Carrot presents a benefit to your end user— when they engage with your app in the desired fashion they get something positive out of the interaction. A Stick is a penalty or negative consequence for a user using an […]

A tactic many companies use is implementing a top-down policy. If it’s not in Salesforce, it doesn’t exist. This can be very effective, especially with executive support, but can be time-consuming for the admin to police and stay on top of new feature requests. What if there was a way to increase adoption that didn’t involve policies forced upon the sales team? What if you could increase Salesforce adoption by simply making it easier for reps to use Salesforce and sell?
