Einstein Analytics for Admins with Rikke Hovgaard


Today on the Salesforce Admins Podcast we’ve got Rikke Hovgaard, Solution Architect at Salesforce, to talk Einstein analytics. We go into how to use these tools in your daily life as an admin and to help your organization.

Join us as we talk about what Einstein analytics can do, how Rikke got where she is today, and how analytics can allow you to tell complex stories with your data and get stronger insights.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Rikke Hovgaard.

The winding path to Salesforce.

Gillian first got to know Rikke when she was preparing for a presentation about Einstein analytics on the Admin Theater Stage at Dreamforce. The presentation was so good she ended up getting hired to help people with Einstein full time.

Like many, her path to the platform was a little bit of luck and a lot of hard work. “I ended up in a job interview and the guy that was interviewing me started talking about Salesforce, and I started panicking because I didn’t know what it was,” she says, so she thought she didn’t get the job. She got called in for a second interview and decided to bone up, which landed her in a job implementing Salesforce for customers.

“Back then we didn’t have the wonderful tool of Trailhead so I couldn’t learn myself,” but Rikke’s colleagues had her back. Through little tasks and helpful pointers she was able to work her way up to building demos, and within a month and a half, she had her admin certification.

From reports specialist to Einstein analytics expert.

Rikke got involved in Einstein because she was in charge of report training for customers during Salesforce implementation. When Einstein was introduced, Rikke’s manager immediately put her into a four-day training in Paris (not as romantic as it sounds) so she could leverage her knowledge of reports. From there, she kept up to date by doing different use cases and actively teaching herself.

Why should you think about using it at your organization? “Every single record we create makes more and more data,” Rikke says, “and we want to know how much more we have to do to get the job done.” There are limitations on reporting and sometimes you need more flexibility.

Rikke’s presentation is about taking the standard Salesforce reporting that we know and love and then looking at what Einstein analytics brings to the table. There’s a bunch of features you can use, but Rikke really gets into when and where they can be deployed. She also gets into Einstein discovery, which is bringing even more to the table.

Making Einstein work for you.

“I like to call standard reporting operational— we want to have a list, we want to have that quick, instant look,” Rikke says, “but Einstein analytics is more for a strategic purpose.” It gives you the ability to get an overview but also drill down into your data and make a data story.

“The way that Einstein analytics works is when you’re on your dashboard you can click on any of the widgets and everything starts reacting to it,” Rikke says, “and once you’ve found your data, you can take actions on it.” If it would be useful to notify the account manager that they need to take action on an opportunity, you can use global actions to empower that at scale with Einstein Analytics.

Other tools like custom maps and compare tables give you the ability to create something useful from your data, immediately. We can create complex formulas right in the UI with no code, like to calculate “what is the percentage change in my opportunities from month to month.”

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