Mike Gerholdt

Mike Gerholdt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He is part of a group of World-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers.

Admins are CEOs too! with David Ciccarelli


“If you have been working off spreadsheets for the last 5-10 years, and you have cobbled together a bunch of solutions… then to me it behoves you not to be using a cloud-based platform.”   About David Ciccarelli David has been running a web business since 2002 and has helped over 125,000 voice actors showcase their […]

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How Salesforce Admins Prep for Dreamforce

As a Salesforce Admin we are on the go, nonstop. From meetings to discuss process improvements, to end user training, I know that we will be busy right up to the first day of Dreamforce-  So with a little over one month to get all your Dreamforce things in order I wanted to give you a […]

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Behind the scenes of Process Builder with Shelly Erceg

“I want to get the customer’s autographs. The stories I’m hearing about the work-arounds some of these Admins have done is just mindblowing. It’s just impressive. And sometimes we get teased for taking down their work-arounds because we have now solved the problem. But I have to say that you have inspired us! It’s just […]

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Getting Ready for the Dreamforce Agenda Builder

Dreamforce is unlike any other event you will attend. With over 1800+ sessions, spending time doing a little planning now means you can maximize your experience. Before we get started picking sessions, let’s get caught up on the content we have available. Tuning into the Road to Dreamforce is a great way to learn about […]

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Admins are Marketers too! with Maria Pergolino

“Nobody goes into marketing because they love dashboards and reporting. […] What I see is marketers doing a lot of work and not getting credit for it. Or using the wrong metrics to prove things. “   About Maria Pergolino As Global Vice President of Marketing, Maria is responsible for all go-to-market activities at Apttus, the […]

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LIVE from Midwest Dreamin’ with Squire Kershner

“Get in front of people, meet the people, go to the user group meetings, get on the communities- join every group you can. Because everyday I see a post that adds to my knowledge base. […] Because the community is what makes this awesome! “ About Squire Kershner Squire is a Salesforce Certified Developer, Administrator, and Advanced Administrator, […]

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How to be a Successful Admin at Dreamforce

With over 1800 session to choose from even the veteran Dreamforce Admin can feel overwhelmed. From parties to sessions to keynotes here is how you can a successful admin at Dreamforce! Step 1: Watch the Road to Dreamforce Watch new episodes of Road to Dreamforce live, every Tuesday at 11:00 a.m. PST for all the latest […]

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LIVE from Midwest Dreamin’ with Brian Kwong

“If it wasn’t for the community, I would not be here today.”   About Brian Kwong Brian Kwong is a Salesforce MVP and host of the Wizardcast. You may know him for his prominent wizard hat and his great posts about the Salesforce workbench on the ButtonClick Admin blog. In this podcast we talk about Midwest Dreamin’- the largest community […]

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Doing Projects right with Joshua Hoskins

Scoping a project helps the Admin understand how much work is needed and what features you can utilize. Avoid ‘solutioning-on-the-fly’, take time to review your requirements.   About Joshua Hoskins Joshua is not your average certified developer! He loves to dive into dialog about complex business processes and challenges to dig up innovative solutions for enhancement […]

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