Mike Gerholdt

Mike Gerholdt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He is part of a group of World-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers.

LIVE from Dreamforce with Nick McCoy of Apttus

This week we talk to Nick McCoy who is  dedicated to driving business success and sales by delivering organization changing business messages. Nick has lead the creation and delivery of detailed product demonstrations, product strategy, and internal selling strategies and training. In his spare time he enjoys building custom fields and workflows, reading triggers, and long […]

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LIVE from Dreamforce with Paul Greenberg

This week we talk to Paul Greenberg who has been called “the godfather of CRM, the “Walt Whitman of CRM” and even “the Bob Dylan of CRM”. He is the author of the best selling book “CRM at the speed of light: Social CRM Strategies, tools and techniques for engaging your customers. Now in its fourth […]

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LIVE: Lightning Experience Launch with Alex Dayon & Mike Rosenbaum

Lightning Experience is a completely new Salesforce and a completely new way to sell. It’s a re-imagined platform designed to maximize sales rep productivity, complete with analytics and in-line intelligence that will drive sales precision. Join Alex Dayon, President of Salesforce products and Mike Rosenbaum, Executive Vice President of Sales Cloud for a candid chat […]

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9 Amazing Podcasters at Dreamforce 15

 This year the podcast stage at Dreamforce is getting kicked up a couple hundred notches! Listen to these 9 podcasters record live from the Admin Zone in Moscone West during Dreamforce. What a great way to connect with the hosts of the amazing podcast shows you already listen to!   Code CoverageA fortnightly podcast with […]

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Admins are CEOs too! with David Ciccarelli


“If you have been working off spreadsheets for the last 5-10 years, and you have cobbled together a bunch of solutions… then to me it behoves you not to be using a cloud-based platform.”   About David Ciccarelli David has been running a web business since 2002 and has helped over 125,000 voice actors showcase their […]

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How Salesforce Admins Prep for Dreamforce

As a Salesforce Admin we are on the go, nonstop. From meetings to discuss process improvements, to end user training, I know that we will be busy right up to the first day of Dreamforce-  So with a little over one month to get all your Dreamforce things in order I wanted to give you a […]

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Behind the scenes of Process Builder with Shelly Erceg

“I want to get the customer’s autographs. The stories I’m hearing about the work-arounds some of these Admins have done is just mindblowing. It’s just impressive. And sometimes we get teased for taking down their work-arounds because we have now solved the problem. But I have to say that you have inspired us! It’s just […]

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Getting Ready for the Dreamforce Agenda Builder

Dreamforce is unlike any other event you will attend. With over 1800+ sessions, spending time doing a little planning now means you can maximize your experience. Before we get started picking sessions, let’s get caught up on the content we have available. Tuning into the Road to Dreamforce is a great way to learn about […]

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Admins are Marketers too! with Maria Pergolino

“Nobody goes into marketing because they love dashboards and reporting. […] What I see is marketers doing a lot of work and not getting credit for it. Or using the wrong metrics to prove things. “   About Maria Pergolino As Global Vice President of Marketing, Maria is responsible for all go-to-market activities at Apttus, the […]

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