Cloudy with a megaphone and text that says, "Dreamforce 2023 Admin Track Call for Participation."

The Dreamforce 2023 Admin Track Call for Participation Is Open!


We want YOU to present at Dreamforce!

Dreamforce ’23 is coming, and we’re looking for #AwesomeAdmin content for the Admin Track! The Admin Track at Dreamforce 2023 is the platform for admins to deliver and absorb engaging, actionable, and memorable content that helps them become awesome Salesforce Admins, drive success for their businesses, and elevate their careers.

Today, the Dreamforce ’23 Call for Participation is officially open!

The Dreamforce Call for Participation is open now and will remain open until June 6, 2023, at 11:59 p.m. Pacific

For those of you who are new to speaking or have never attended Dreamforce before, never fear—as long as you’re passionate and knowledgeable, you’ll be fine! We love first-time speakers and provide a great deal of support as you get ready for the Dreamforce stage, including a wonderful Public Speaking Skills module on Trailhead.

There are a limited number of admin nominations that we can bring to life at Dreamforce 2023. Don’t be down if you aren’t selected this year—we have a variety of other events and joint marketing opportunities where we could highlight you. And, as always, feel empowered to share your learnings and tips in the Trailblazer Community.

Let’s talk about the submission process

We’ve made it simple—there’s one form for everyone and one open and close date for everyone. When submitting, it’s best to pay close attention to the values you choose because this one form is collecting information for a lot of different areas of the Dreamforce experience. I won’t cover all the fields, but I do want to highlight a few key fields and the values you should choose so that your submission is viewed for the Admin Track.

Session Proposal vs. Speaker Nomination

To fill the Admin Track with amazing content we review Session Proposals. These are submissions that include both a topic and speakers for a session. The Admin Track is for admins, by admins so we want to make sure that admins who are solving challenges in their company are able to present their ideas at Dreamforce. Speaker Nominations are used by teams who have existing content and are looking for speakers to present it. Of course you can submit your name as a speaker to be considered for a session, however we will not be reviewing these nominations for Admin Track.

Screenshot of Call for Participation page with an arrow pointing to where you submit for session approval.

Who is your primary audience? This is a single select field, so to be considered for the Admin Track, please choose Administrator.

Screenshot with the question "Who is the primary audience of your content?" and an arrow pointing to "Administrator."

What makes a good proposal?

First, let’s start with the Proposed Title. It should be something that will be of interest to Salesforce Admins, and you should word it in a way that makes it very clear to those attendees what you’ll be covering (in no more than 60 characters). Remember, at Dreamforce the content options are many, so you’ll want your topic to be very clear.

The Proposed Abstract field is where you’ll write a short paragraph (in no more than 200 characters) to quickly tell us what you’re going to talk about. Be creative! Don’t just explain your slide deck; be sure to share your ideas for interacting with the audience: What are you going to build/demo? What discussion will you lead? What will your audience be able to take home with them and show to their companies? Address the WIIFM (What’s In It For Me?) benefits. Remember, this will eventually be published on the Dreamforce website and it will be the public-facing view of what your talk is about. It should be compelling and clearly communicate what attendees can expect to learn from your session.

One of the most important fields is the Why should this session be presented at Dreamforce? this field is your open letter to the review team about why it’s important for this proposed session to be presented. Think of it as your one opportunity to pitch your session and make it stand out! Don’t skimp on this field, you have 1,000 characters so putting something like “Admins should know about this” or “This is important to admins” won’t cut it.

If you have more than one topic you’d like to propose, please complete the submission process again for each topic.

Session details

Breakout sessions are held in dedicated session rooms with seats. Breakout sessions allow you, the speaker, to dive deeper into a topic because the 40-minute time block gives you more time to cover it. This format also allows audience members to engage with the speaker and ask questions. Breakout sessions can be scheduled at any time during the Dreamforce event hours and throughout the Dreamforce campus; however, we do our best to keep Salesforce Admin sessions in the same location.

Theater sessions are held in the Admin Meadow on the theater stage or in related theaters nearby. Dreamforce attendees are free to walk up and listen to your session or take a seat in the audience. Theater sessions are shorter in length—they’re 20-minute blocks and often center around topics that are easy for Salesforce Admins to engage in. Theater sessions are best for quick, fast-paced topics that are highly visual and easy to engage in. Because you’re presenting in an open theater, a strong format is to have actionable items for admins to learn in a short time period.

Suggested topics

We’re looking for fun, engaging sessions that provide actionable content that helps Salesforce Admins build their skills, elevate their careers, and deliver solutions for their companies.

Here are some ideas for sessions we’d like to see:

  1. Speak on a topic you’re passionate about. This could be about a specific feature, a solution you love, or something you know about advancing your career or being an ally that you feel strongly about. The first step in getting your audience to love listening to you is for you to love what you’re saying.
  2. Strongly consider the takeaways and lessons your audience will gain by listening to your talk. Their time is valuable and they will have chosen to spend some of their Dreamforce agenda with you. It’s not enough that the presentation is interesting to you, but what will be interesting to your audience. Be sure these things are highlighted in your abstract.
  3. Have you gained experience in new features or products that were only recently released? Often, Salesforce Admins don’t get the chance to be early adopters of technology on the platform and you may be in a position to give them unique insight.
  4. Do you have a clever solution that might apply to a wide audience? Answer that carefully, because a solution you provide for a specific problem might not be generic enough to have mass appeal.

This list is by no means exhaustive—if you have a great session proposal that we haven’t mentioned, we’d love to hear about it!

Note that this call for participation is aimed at sessions focusing on tools and technologies, by admins, for admins—show us the Setup Menu!

What to expect

Your session proposal will be reviewed by our core team, and selections will be made to ensure we have the best mix of valuable content for Salesforce Admins of all experience levels. If you have questions, please click on the link to email the CFP team in the Submission portal and check out the CFP FAQ also linked in the CFP portal.

Click to Submit to Dreamforce 2023


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