We know that as a Salesforce Admin, you love tackling high-impact projects. From streamlining processes to improving data quality and enhancing the user experience, if it’s going to help your business, it’s fair game.
But not every initiative needs to feel groundbreaking—some are simply necessary and part of your core responsibilities as a Salesforce Admin. These can range from restoring deleted records, managing user permissions, and ensuring data compliance. Following best practices isn’t just about keeping your org running smoothly–it’s about building a strong foundation for a successful admin career.
And while some of these initiatives aren’t exactly glamorous, they often make the biggest difference in your organization’s success. After all, 94% of organizations that experience severe data loss never recover that data, and the cost of a data breach in 2024 was $4.88 million—a historic high.
Now that organizations are implementing agentic artificial intelligence (AI), ensuring data availability and reliability is even more important to maximize technologies like Agentforce. By staying informed about AI and emerging technologies, you can better support your organization and stay ahead of the curve.
That’s why we’re excited to announce new products designed to help Salesforce Admins manage and secure their data more effectively.
Last year, Salesforce acquired Own Company, a leader in data protection and management. Now, Own is part of the Salesforce Platform, and the following products are generally available (GA).
You’re the driving force behind your organization’s data management. From streamlined data recovery and archiving to enhanced compliance and risk management, here are six ways these new capabilities can help you in your admin role.
Data loss is every admin’s worst nightmare, but accidental misconfigurations, deletions, and data corruption can happen. When they do, they can bring your business to a screeching halt. Backup & Recover provides continuous data protection for your Salesforce org, capturing and visualizing data and metadata changes in real time. If you do experience data loss, you can recover specific subsets of data and metadata down to the minute and field level.
As your data grows, you likely create more reports and dashboards; as a result, everyday searches can take longer to run. With Archive, you can identify which objects take up the most space in your org, and either delete or archive them to free up storage. Archive also helps you simplify compliance with automated data retention and deletion features.
Salesforce Discover leverages historical backups to provide deeper insights into your Salesforce data. With Discover, you can access data much faster by eliminating manual data extraction and preparation, allowing for quicker decision-making.
Testing without real-world data can be unreliable, making it hard to catch issues before they reach production. Data Mask & Seed has been enhanced with new seeding capabilities that help you quickly generate secure, realistic test data in sandboxes, ensuring reliable development and testing environments that accurately reflect production.
Data encryption is a critical component of any security posture. But it can be challenging to know which fields to encrypt. With the new Shield capabilities, you can see which fields are ready for encryption and encrypt only your most sensitive data—so you can optimize for both security and performance.
Identifying risks in your Salesforce instance is critical, but it can also be highly manual and time consuming. Security Center has been enhanced with capabilities that make it easier for admins to enforce least-privileged access policies by viewing permissions for any user across any org. And, streamlined data classification automatically identifies high-risk users so admins can quickly address potential security issues or compliance concerns.
Now that these products are GA, it’s time to explore how they can benefit your organization.
Join our webinar to learn how to strengthen data security, simplify compliance, and maintain data resilience for your Customer 360 apps and for Agentforce with our innovation-packed suite of products. In this session, you’ll discover what’s new with Salesforce Shield 2.0, Security Center 2.0, Privacy Center, and more, including our new data backup and archiving solutions.
By leveraging these new tools, you can ensure data reliability and contribute to the success of your organization in the AI era. Explore the resources below for additional data management strategies.
Editor’s Note: This post was updated on April 3, 2025, with the latest information and resources. As Salesforce Admins, you’re well-versed in delivering Salesforce features to your users and stakeholders. Salesforce Foundations makes it even easier for you to get the most out of Salesforce by adding cross-department features built into your existing CRM. Salesforce […]
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