Machine learning is an incredibly powerful tool that can be used for anything from suggesting an ice cream flavor to predicting customer churn. But, as much as we’d like it to be, it is not magic. Applying machine learning to a business problem involves finding patterns in your historical data and using those patterns to […]


Hey #AwesomeAdmins! Every Tuesday this month, we will talk about the awesome TDX sessions we saw last month. We realize you may not have a whole day to set aside for learning, but we bet you can find 30 minutes this week (and next week, and maybe the week after that!). ? Admin Episode: Build […]

Welcome to another post in the “How I Solved This” series. In this series, we do a deep dive into a specific business problem, and share how one #AwesomeAdmin chose to solve it. Once you learn how they solved their specific problem, you will be inspired to try their solution yourself! Let’s take a look […]

In times of crisis, Artificial Intelligence (AI) is more important than ever. As admins, we want to continue to drive productivity, focus on the right tasks, and enhance business processes. This may look like: Prioritizing customer questions and cases to the right teams Quickly resolving common customer service questions with bots Predicting cash flow and […]

Editor’s note – This blog has been updated from the original publication in June 2020 to reflect that DevOps Center is now Generally Available, as of December 9, 2022. Salesforce Admins have been waiting patiently for the past few years for updated tooling to manage changes and deployments in Salesforce. We’re happy to share that the wait […]

With Dynamic Forms and Actions going non-GA preview and Beta respectively in the Summer ’20 Release, we were extra excited to help admins all over get hands-on with the highly anticipated new features. Dynamic Forms and Actions let you, as a Salesforce Admin, build highly flexible, dynamic experiences your users will love, enabling you to […]

The Lightning Report Builder is powerful, and there is so much functionality available to you and your users. Let’s review the Lightning Report Builder interface in detail to uncover some of those hidden gems ? ! We’ll use a sample Opportunity Pipeline report as an example to walk through and highlight some of the useful […]

Technology is constantly evolving, and Salesforce Admins are among the best at keeping up. We get certified on new releases, learn about new technology, and constantly strive to stay ahead of the curve. So what’s the latest technology you should be mastering? It’s Quip for Customer 360, and there’s a new Trailhead Trailmix and special […]

We know that you, as Admins, are always improving productivity for your users by securing data, ensuring your Salesforce instance is clean and free of technical debt, and staying up to date on best practices. However, it can be challenging to find the time for org maintenance. With the new Salesforce Optimizer Lightning app, you […]