Admins at Dreamforce 2020 next to text that says, "Admin's Guide to Dreamforce"

A Salesforce Admin’s Guide to Dreamforce 2022


As a Salesforce Admin, we know that learning, connecting, and having fun are top priorities for you. This year at Dreamforce ’22, we want to help you engage with all of the admin content we have planned by mapping it to our 14 Admin Skills.

We know there’s no better time to embrace your commitment to learning than at Dreamforce! #AwesomeAdmins will have many, many ways to learn—both in person and online. Read on to find out all the ways you can expand your knowledge!

Salesforce for Admins Keynote — Deliver Success

The Salesforce Admin Keynote should be the cornerstone of your Dreamforce experience. The energy is amazing, the stories are phenomenal, and the demos are inspiring. And, this year, I’ll be hosting! I’m telling you, this is the must-attend event for Salesforce Admins.

We’ll show you how you can use the full power of the Salesforce Platform to drive impact at your company, in your career, and in your community. You’ll see live demos of the latest features in action, learn practical tips from your peers, and leave with the insight and inspiration to keep blazing your trail with Salesforce.

If you’re attending Dreamforce in person, make sure to bookmark it and add it to your agenda at the link below. If you’ll be following along from home, catch the entire keynote as it’s live-streamed on Salesforce+.

Mark your calendars: September 22, 9:00 AM PT
Featured speakers: Jennifer Lee, Khushwant Singh, Mike Gerholdt, Michelle Hansen, Monica Roberts, Selina Choy, Stephen Driggs
Location: Moscone North, Hall F
Click to bookmark Salesforce for Admins Keynote — Deliver Success

Admin Preview: Winter ’23 Release Readiness Live!

Release Readiness Live is in person at Dreamforce ’22! Learn the top features for admins from the Winter ’23 Release. Watch live demos of the latest release features and ask product managers your Flow, permissions, and DevOps Center questions in a live Q&A.

Attending Dreamforce in person? Add it to your agenda at the link below. If you’ll be at home, you can watch the live broadcast here.

Mark your calendars: September 22, 3:00 PM PT
Featured speakers: Adam White, Brittney Gibson, Cheryl Feldman, Diana Jaffe, George Murnock, Gillian Bruce, Jacinta Burk, Karen Fidelak, Larry Tung
Location: Moscone West, Level 2
Click to bookmark Release Readiness Live

Grow your admin skills with the Admin Track

For 2022, the Admin Track has a mix of 20-minute theater sessions in the Admin Meadow and 40-minute breakout sessions! Access the best knowledge your #AwesomeAdmin peers have to share.

Expect to take in best practices, tips, and plenty of inspiration. And there’s something for everyone, no matter which topics you’re passionate about! We have sessions for all levels (beginner, intermediate, advanced) across all features and topics: Change Management & Adoption, Process Automation, Reports & Dashboards, Security, Data Quality, Einstein, Mobile, Einstein Analytics, Service Cloud, Community Cloud, and Salesforce CDP. Bonus: All of our sessions are linked to one or more of our 14 Admin Skills. If you’re interested in developing a specific skill, check out our handy skills and sessions guide here.

Location: The Admin Theater sessions will be in the Admin Meadow, first floor of Moscone West. Admin Track breakout sessions will be on the second floor of Moscone West. Be sure to check the agenda for exact room locations.

To find these sessions in the Dreamforce catalog, select Role in the left navigation and check Administrator to see all sessions tagged for admins.

Admin Meadow: Your home for good stuff, no fluff

The Admin Meadow, located in the Trailhead Forest, is home for admins during Dreamforce. Join us to get your questions answered by onsite Salesforce experts, learn tips and tricks from fellow admins, and generally nerd out about Salesforce.

Visit four demo stations that cover some of the most important topics for admins like User Management, App Building & Automation, Admin Skills Kit, and Admin Best Practices. Each station will be staffed by a Salesforce employee and admins like you who know their stuff—and love to help others learn!

Returning this year: 1:1 Consultation Station in the Admin Zone. Salesforce Admins have the ability to sign up for a 20-minute 1:1 consult with knowledgeable Salesforce professionals.

Don’t miss the Dreamforce Main Keynote and True to the Core!

Dreamforce will kick off on Tuesday, September 20, with the Dreamforce Main Keynote featuring Co-CEOs Marc Benioff and Bret Taylor along with special guests!

And on Thursday, September 22, an admin favorite—True to the Core—returns for Dreamforce ’22! Join Co-Founder and CTO Parker Harris, Chief Product Officer David Schmaier, and product leaders for a live Q&A forum about our product roadmap.

If you’ve never attended, this is a great session for admins to ask and hear answers from our product managers. One thing that will remain “core” to True to the Core is that there will be lots of questions!

Both of these sessions will be available in person and on Salesforce+.

Click to bookmark the Dreamforce Main Keynote
Click to bookmark True to the Core

Get even MOAR content on Salesforce+

This year, Salesforce+ will have a LIVE broadcast experience! That’s right, for all 3 days, there will be 2 channels, 72 hours of live broadcast, and global takeovers.

In addition to the live experience, this year, 200+ on-demand sessions will be available and packed with exclusive content and moments. Excited? Good!

Get ready to define your success

What are you waiting for? There are steps you can take today to get ready for this amazing opportunity, #AwesomeAdmins!

  1. Start thinking about the products or features you want to get more information about. What projects do you plan to take on in the upcoming year that you could get tips and best practices on? Read my blog post, Create Your Admin Game Plan for Dreamforce, to help you make a learning plan.
  2. Bookmark the admin keynote.
  3. Connect with your peers on the Dreamforce for Admins Trailblazer Community Group.
  4. If you’re not attending in person, be sure to register for the Salesforce+ experience.
  5. Follow @SalesforceAdmns on Twitter and LinkedIn for more updates.
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