Einstein surrounded by foliage and text that says "What Generative AI Means for Admins."

Understanding What Generative AI Means for Salesforce Admins


Salesforce Admins are at the heart of Salesforce, driving innovation and productivity at our companies with our skills and the tools at our fingertips. We stay up to date on new technologies and Salesforce products that can drive success for our users and our companies.

One such technology is generative AI. Generative AI will allow us to do new revolutionary things like craft flows simply with a text prompt. It has the potential to change the way we work by increasing efficiency and the speed of innovation. At TrailblazerDX, we announced Einstein GPT, which brings the incredible power of generative AI to the Salesforce platform. Let’s dive into what generative AI means for admins.

What is generative AI?

To understand what generative AI means for admins we must first start by understanding generative AI. Generative AI refers to the category of AI that can generate content, such as text, images, or code. It does this with AI algorithms trained to generate new data based on patterns and features learned from training data. This powerful technology is creating exciting new opportunities. Companies want to use this technology to transform customer relationships and maximize productivity.

How does generative AI work?

There are a few different approaches to generative AI. One approach that is generating a lot of buzz today is GPT, or generative pre-trained transformer. GPT is an AI tool that has been trained to write like humans do. To do this, GPT requires a huge amount of data and computing power to train the AI. This is where large language models (LLMs) come in. By analyzing massive quantities of data, LLMs learn how to produce and predict text.

When using generative AI tools for the first time, this can feel magical! To learn more about how generative AI works, check out the post: What is Generative AI.

What is Einstein GPT?

Einstein GPT brings the power of generative AI to the Salesforce platform. Einstein GPT helps you generate trusted content from CRM data and improve every experience across Customer 360.

Slide that demonstrates how Einstein GPT works in four steps: Customer Data, Train, Engage, and Experience. Einstein GPT starts with trusted customer data—your single source of truth about your customer. It combines models trained on CRM data in Data Cloud with models trained on external data. There’s always a human in the loop, who gives feedback, reviews, and approves the output of Einstein GPT before it deploys.

Watch a quick video overview of Einstein GPT here.

What does all of this mean for admins?

As an admin, you’re constantly learning new tools and skills in order to plan and build successful implementations. With the help of Einstein GPT, you now can learn how to use new tools faster. Einstein GPT will assist you in your continuous learning and development, which will help you be more efficient and drive success at your company faster than ever!

You will be critical to setting up companies to utilize generative AI. To implement generative AI technologies successfully, businesses will need unified data and an emphasis on security—two things you’re already focusing on today! To start revisiting your core admin responsibilities is key, as these responsibilities will only grow in importance as companies start to utilize this exciting new technology.

What should admins do next?

Revisit your core admin responsibilities: supporting users, managing data, maintaining security standards, and delivering actionable analytics. Successfully executing these responsibilities will provide organizations with the critical foundation required to fully utilize generative AI technologies.

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