With the Salesforce low-code platform, #AwesomeAdmins can leverage a variety of app development, automation, and artificial intelligence (AI) tools to build digital experiences across any device. These tools enable you to click to build apps and workflows fast. But don’t just take our word for it! This year, Gartner recognized the Salesforce low-code platform as a leader in the industry.
Why is this important? We’re continuously improving and releasing new low-code tools so that you can quickly deliver the digital experiences your employees, customers, and partners need. You are the digital creators who drive growth across your entire organization. Let’s dive into the top low-code releases from 2021 that will help you grow in 2022!
With drag-and-drop tools, such as Lightning App Builder and Experience Builder, you can easily design engaging apps that connect your users across multiple touchpoints such as digital portals, communities, and mobile apps.
With Lightning App Builder, you can use low-code to create and customize pages for Lightning Experience and the Salesforce mobile app.
In the Winter ’22 Release, Lightning pages became more interactive, making it easier for your users to take action fast with Dynamic Interactions. Dynamic Interactions gives you the perfect opportunity to collaborate with your developers to build custom, reusable components that you can use to create apps that communicate and update in real time based on user interactions. For example, if your service agents want to access a specific customer’s information, they can select an account from an account list, which automatically displays that account’s location and contact info on a map. This lets agents quickly access the customer info they need to provide the best customer experience.
Customers can experience these low-code capabilities on their Salesforce mobile app, which gives employees like sales professionals and field service agents direct access to their Customer 360 at their fingertips. To further enhance that end-user experience, the Salesforce mobile app is now available on iPad and Android tablets as an administrator opt-in part of the Winter ’22 beta. This new experience takes advantage of the tablet’s full screen to display desktop record layouts with mobile optimized components. In addition, it supports Lightning apps, full-width Lightning record pages, Lightning navigation, and Einstein Analytics. This means your users can always access their Customer 360 from anywhere.
If you like Lightning App Builder, then we think you’ll love Experience Builder, a low-code tool that helps you easily build B2C and B2B websites, storefronts, portals, and mobile apps. You can choose from a variety of prebuilt templates, themes, and components to deliver these digital experiences quickly and use declarative design tools to easily go from out-of-the-box (OOTB) to outside the box with pixel perfection.
New innovations to Experience Builder in the Winter ’22 Release give you more control over styling and branding, which you’ll be able to use with a brand new marketing Microsite template. Microsites on Experience Cloud allow marketers to build beautiful sites that can capture leads. The new template includes an OOTB integration to Marketing Cloud, new components for designing with content from CMS, and more. Not only do these enhancements aid developers, but you can also change the look and feel of your site’s buttons and forms with the click of a button.
Best of all, the new Microsite template is powered by Lightning Web Runtime, meaning pages load faster and your site can serve even more visitors than ever before.
One powerful extension of Experience Builder is Mobile Publisher, which you can use to transform any Experience Cloud-built portals, sites, and communities into a branded mobile app that can be easily published in the Google Play and Apple iOS app stores. To ensure a consistent and unified experience across desktop and mobile, you can now edit and add navigation items to your app by customizing the Mobile Publisher Navigation Tab Bar. This means your users can access what is most important to them and your business from anywhere.
Now that you’ve seen what’s new for app development, let’s see what you can do to create intelligent workflows with low-code.
In 2021, we continued to enhance our Einstein Automate portfolio to let you build end-to-end workflows for any industry or line-of-business using low-code tools. What’s great is that there are 900+ built-in workflows across Salesforce to easily create processes with confidence and drive productivity across your entire organization.
Let’s start with Flow Builder, the foundation of workflow automation at Salesforce. We’ve seen #AwesomeAdmins use it to build simple to more advanced processes using reusable elements and configurable templates. With the new Winter ’22 enhancements, you can:
Now, 76% of business users are involved (or want to be) in delivering new digital services, yet over half of them find it difficult to connect disparate systems, apps, and data. MuleSoft Composer for Salesforce, launched in the Summer ’21 Release, makes it easy for Salesforce Admins to access data instantly using clicks not code, compose a true 360-degree view of the customer, and deliver connected experiences faster by automating integrations to common systems—like NetSuite, Jira, and Slack—directly in Salesforce. This means you no longer have to wait for IT resources to complete your high-priority projects. Instead, you can jump right in and build the integrations you need.
Last but not least in the automation releases for 2021, we have new Digital Process Automation tools that empower you to quickly build fully-branded automated experiences for consumers with low-code. If you’re a Health Cloud, Financial Services Cloud, or Manufacturing Cloud customer, you can:
For AI, we’ll kick it off with Einstein Next Best Action, which helps you deliver the best recommendations for your users right in their flow of work. It leverages data from Salesforce, external sources, and AI predictions to surface recommended actions that your users can accept or decline. Once accepted, users are guided through an automated or guided workflow. In the Winter ’22 Release, we ported the entire Next Best Action creation experience to Flow, so Flow Builder is your new one-stop shop for both automation and decision assist. You can now create recommendation strategies as a new flow type. This transition enhances Next Best Action by allowing you to take advantage of all the Flow and Platform innovations, such as templates, versioning, and advanced debugging capabilities.
Continuing the momentum, Einstein Recommendation Builder lets you use a few clicks to build and deploy personalized recommendations in context. With the Try Einstein version that was enhanced in the Winter ’22 Release, these recommendations can be easily automated, such as:
These are just a few of the recommendations that you can build. Plus, there are preconfigured AI templates in pilot for product or field service part recommendations.
Salesforce apps and workflows in Slack
In 2022, we will see exciting, new app development and automation capabilities brought into Slack. This means you’ll be able to create low-code apps and automation right where your users are without needing to log in to Salesforce. Stay tuned as we release specific features throughout the year!
Automation
As we know, not all business processes are simple, which means we need a tool that can tackle the more complex ones. In the Spring ’22 Release, you’ll be able to use Orchestrator to streamline approvals and parallel workstreams for both licensed and unlicensed users—unifying workflows across the entire Customer 360.
Artificial intelligence
Einstein Document Reader, which is currently in pilot and planned for the Summer ’22 Release, lets you quickly scan documents and take action with just a few clicks in Salesforce Flow. For example, by scanning driver’s licenses and I-9s, you can improve data accuracy, reduce human error, and save time.
App development
Intelligent marketing and custom notifications will be available to Marketing Cloud customers in the Spring ’22 Release. With the new Mobile Publisher and Marketing Cloud integration, you can strengthen customer relationships and engagements by delivering rich media push notifications and content at their fingertips in real time.
What low-code tools do you find most helpful? And what new developments are you looking forward to most? Be sure to share with us on social using #AwesomeAdmins or by sending @SalesforceAdmns a DM!
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