Cloudy with a paint brush next to text that says, "Build a Blog: A New Series to Help You Start Your Own Admin Blog."

Build a Blog: A New Series to Help You Jump-Start Your Own Admin Blog


Now more than any other time I can remember, Salesforce Admins are busy—busy working with business analysts on new or improved processes, busy learning about a new Salesforce feature, busy volunteering in the community, and busy balancing stakeholder requests. This is why it’s more important than ever that you share your perspective with the community and build your overall Salesforce Admin brand with a blog.

Your voice and perspective are invaluable. Your experience and expertise are wanted. But I bet you might not think so. Or maybe you think all this is just too much to do. “Who would listen to what I have to write? Why should I even write something when I’m a horrible writer?” I hear you. There are a million reasons against starting a blog, but also many reasons to do so.

That’s why I’m here to deliver a brand new blog series that will help you launch, manage, and promote your very own successful Salesforce Admin blog.

What is this series?

This series is devoted to helping you, Salesforce Admins, create a blog with a publishing cadence that helps you share your expertise with the community while growing your Salesforce brand within the community, and your company, which ultimately will help your career.

Over the next 7 months, I’ll be hand-in-hand with you publishing content with the goal that you have wonderful Salesforce Admin blogs up and running by Dreamforce. Speaking of Dreamforce: If you do choose to join me and your new fellow bloggers on this journey, I’m working on something fun for us at Dreamforce. But more on that later.

What can I look forward to?

I first started a successful blog back in 2010 called In my 13+ years of blogging and content creation, and since joining Salesforce, I’ve amassed a vast list of resources, best practices, and connections to experts. Some of those experts I’m going to partner with to deliver this series of content.

Over the next several months, I’ll share with you tangible steps to bring you one step closer to scalably sharing your voice, perspective, and expertise with the Salesforce Admin audience.

I’ll take you through the process of creating a successful content strategy, starting with defining your target audience, aligning your content with their needs, choosing a publishing platform that suits your needs, creating engaging content, setting a consistent publishing schedule, and implementing strategies to foster growth.

Here’s a sneak peek at the next few months:

  • March: Defining your audience
  • April: Centering your content focus
  • May: Finding a publishing platform

I’m not sure I’m in yet, but what comes next?

Doing something new can have many starts and stops. My goal is that by August you will have found your passion for sharing.

This series will really kick off on March 21, with a post that helps you define your audience. With each post, I’ll link to previous posts, so you can easily find all of them. In addition, I’ll put a post on the Trailblazer Community in the Admin Trailblazers group to start a discussion about that post.

And to get us started, I’ve put one up to accompany this post in the Admin Trailblazers group. Let’s talk about your worries, concerns, or things you’d like me to address. We’re in this together.

I want to see what you’re building and help where I can, and I want you to feel like you’re part of a group of new bloggers who are building something special—because you are. You’re building a channel to share your most valuable asset—your voice and your perspective.

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