Salesforce Einstein was launched in 2016 with a mission to deliver artificial intelligence (AI) into the hands of admins, developers, and business users, helping make Salesforce the world’s smartest CRM. Since then, the Einstein Platform has grown exponentially. Today, it powers more than 116 billion predictions per day for companies of all sizes across the […]

With the Salesforce low-code platform, #AwesomeAdmins can leverage a variety of app development, automation, and artificial intelligence (AI) tools to build digital experiences across any device. These tools enable you to click to build apps and workflows fast. But don’t just take our word for it! This year, Gartner recognized the Salesforce low-code platform as […]

Being a Salesforce Admin requires a unique set of skills. As time passes, more and more features and functionality are released, and because the Salesforce Platform is so flexible, you may find yourself supporting business processes that don’t fit neatly with concepts like sales and service. Perhaps you find yourself supporting new business processes like […]

As Salesforce Admins, we’re constantly working to design engaging and delightful user experiences. Whether we’re building custom pages with App Builder, customizing a mobile experience, or creating a useful and compelling dashboard, design is core to the work we do. With all of the new product releases and enhancements happening on the Salesforce Platform, especially […]

As admins, once we gather and understand business requirements, we want to get building! Have you ever been in a situation where you could build a solution yourself BUT it required an integration? You would be dependent on a developer resource to complete your solution, which adds time and cost to your project. What if […]

With 2021 drawing to a close and 2022 just around the corner, many people are reevaluating where they want to be and what they want to do as a career. In the Salesforce ecosystem, it’s a great time to be a Salesforce Administrator, with the role showing an astounding 746% YoY growth in established markets […]

? We blinked and somehow 2021 is almost over! Can you believe it? Although the Admin Relations team is excited for 2022 and what it has in store for #AwesomeAdmins, we thought it was important to reflect back on some of the incredible things we’ve learned this year. And what better way to do this […]

Anyone in the Salesforce ecosystem who knows me knows that process automation is my passion. I think it’s super cool to be able to build process automation that allows you, as an admin, to free up your users (or yourself!) from having to perform certain time-consuming tasks. By cutting down the steps or number of […]

Remember the days when you only had one password? As fondly as we look back on those technologically simpler times, we know now that usernames and passwords are no longer sufficient to protect accounts against unauthorized access. And while everyone knows that multi-factor authentication (MFA) is one of the easiest, most effective ways to help […]