If you love swag, Trailhead, and being really really smart, you’ll be super excited to hear about the launch of our new #citizendatascientist sweepstakes! But before I get to the details of the ‘stakes, here’s a little bit of background on what it means to be a #citizendatascientist, and why it’s important.
The Customer Insights Gap
In a nutshell, customers generate a LOT of data. In fact, they generate 35GB of data every. Single. Second. And the problem is that it’s not easy for you to analyze that data. In fact, only 1% of customer data is ever analyzed, and of the data that is analyzed, only 29% is used to drive action. At Salesforce, we call this the customer insights gap. But whatever you call it, it’s a huge miss for anyone trying to discover more about their customers.
The good news is, data science can help bridge that gap. But the bad news is, not every company has a data scientist. And even companies that do have data scientists often find it difficult and time-consuming to analyze millions of data permutations and combinations in order to glean insights from CRM data. It can take months! And it can take even longer to figure out how to drive actions from those insights, once they’re uncovered.
Being a Citizen Data Scientist
Here’s where Admins come in to save the day! With our new product, Einstein Data Discovery, we are giving Admins the power to easily analyze all of that complex data. And, once it’s analyzed, we’re providing you with actionable recommendations based on the data outcomes that you can take back to your Leadership teams.
Ultimately, we want to empower our Admin community to become #citizendatascientists. And that’s why we are launching this new sweepstake. To participate, all you have to do is earn the Einstein Data Discovery Basics badge, and then tell us about it by posting on Twitter or in the Success community with the hashtag #citizendatascientist. Once you do, you’ll be entered to win one of the 250 hoodies that we’re giving away!
The contest kicks off today, and ends June 15, so hurry and get started now! Enter between 5/18/17 at 1:00:00 a.m. PT and 6/15/17 11:59:59 p.m. PT Open only to US, UK, Canada (excluding Quebec) residents. See official rules here.