The power of Einstein Prediction Builder is in how effortlessly it lets you bring your ideas into production, leveraging your valuable data to create predictions and new insights. We’ve written before about the user’s role in coming up with and creating a prediction, but what is the behind-the-scenes magic that makes things happen from there? […]


We’re back with some tricks and treats and another great batch of Salesforce content. This week on the Salesforce Admins Podcast, Mike and Gillian, we’re bringing you the October edition of the Monthly Retro episode to spotlight all the blog posts, videos, and everything else from this month. Join us as we talk about all […]

Editor’s note: The contractual requirement to use multi-factor authentication (MFA) when accessing Salesforce products has been in effect since February 1, 2022. To help users satisfy this requirement, MFA is now a default part of the direct login process for Salesforce production orgs. With MFA already implemented for you, the Multi-Factor Authentication Assistant has served […]

Dashboards. Reports. Security. You know Salesforce administration like the back of your hand, and that’s a wonderful thing. The IDC predicts that the Salesforce Economy will create 4.2 million new jobs by late 2024, the opportunities for career growth are endless. Technical aptitude plays a big role in that, but business skills do too. Business […]

Winter ’21 is here, and #AwesomeAdmins are bringing the excitement to social media. And why not? This release is packed with so many incredible tools and brand new features to help you champion productivity and deliver innovation. In case you missed it, we’ve shared our Learn MOAR Winter ’21 highlights and trailmix. But, we’re even more […]

This week on the Salesforce Admins Podcast, we’re talking with Neha Ahlawat, Product Management at Salesforce and the Product Manager for Custom Metadata. We dive into all things Custom Metadata: what it is and why you should care about it. Join us as we talk about how Custom Metadata types can make your app more […]

In a world with heightened security awareness and digital risks at every corner, Security Center makes it easier than ever to truly understand your Salesforce security posture. With native support for both single and multi-org environments, Security Center provides a single-pane view of the security configuration and controls in place across your entire Salesforce implementation. […]

We know #AwesomeAdmins spend their days helping their users become more efficient and more effective. You are the people who bring innovation to life. You are always innovating for your users, but what about innovating the way that YOU, as an admin, work? Wouldn’t it be great to see all of your key workspaces in […]

Your users don’t have time to go on a scavenger hunt every time they need information. Getting to know how each user works is at the heart of how personalization delivers a unique experience. Save time and clicks by enabling Einstein Search Personalization, now Generally Available in Winter ’21! How Personalization Works Its Magic Einstein […]