TrailblazerDX '23 for Salesforce Admins

A Salesforce Admin’s Guide to TrailblazerDX 2023


The whole community is coming back together on March 7 and 8 in San Francisco and on Salesforce+ for TrailblazerDX (TDX) ’23! Join us and discover new ways to build success now with Salesforce.

During these two exciting days, we’re blurring the lines between learning and fun by bringing admins, developers, architects, partners, entrepreneurs, and IT leaders together to immerse themselves in a world-class learning experience that explores how to build apps on Customer 360, integrate with MuleSoft, connect with Slack, and power analytics with Tableau.

Excited? You should be! Here we’re sharing everything that’s in store for you at TDX this year, whether you’re attending in person or watching on Salesforce+. We’ve put this handy guide together for you to get the most out of your TDX experience.

Skill up and connect

The best part of TDX? It’s an opportunity for you to learn, connect, have fun, and give back. It’s the ability to have a quick hallway conversation after a session that was mind-blowingly awesome. It’s the laughter over lunch with newfound friends. It’s the chance to ask speakers and Salesforce experts in person about a question that has you stumped.

Below is just a sneak peek of what TDX ’23 has in store!

Learn: There will be 200+ technical sessions, product demos, expert-led workshops, and hands-on learning—perfect for whether you build with clicks, code, or both. You can also expect 1,000+ certification opportunities!
Connect: 25,000+ Trailblazers will come together online and in person to share best practices, tips and tricks, and more.
Have Fun: Expect community gatherings, fun, and games, plus an epic Trailblazer Celebration party.
Give Back: You’ll even find volunteer opportunities, knowledge sharing, and mentorship. Leave the community a little better than you found it.

Now, let’s get into more of the good stuff. Here are some sessions you can expect to see at TDX ’23.

TrailblazerDX Main Keynote + True to the Core

The biggest things to look out for this year are the TrailblazerDX Main Keynote and True to the Core.

You do not want to miss the TrailblazerDX Main Keynote. Join to discover the latest product innovations across the Customer 360 Platform, including MuleSoft, Slack, and Tableau, and how you can use them to drive success now at your company.

If you’ll be following along from home, catch the entire keynote as it’s live-streamed on Salesforce+. And be sure to watch the keynote live with American Sign Language (ASL) interpretation.

True to the Core

Join Parker Harris, the chief product officers from Salesforce, MuleSoft, Slack, and Tableau, as well as product managers for a Q&A forum about our product roadmap. Speakers include:

  • Sarah Franklin, Chief Marketing Officer, Salesforce
  • Francois Ajenstat, Chief Product Officer, Tableau
  • Patrick Stokes, Executive Vice President & General Manager, Salesforce Platform
  • Stephen Hsu, Senior Vice President of Product Management, MuleSoft
  • Steve Wood, Senior Vice President of Product Management, Slack

If you’re watching from home, watch True to the Core as it is live-streamed on Salesforce+.

Incredible low-code sessions

For our admin audience, we have a fantastic lineup of low-code sessions to attend. There will be 15 breakout sessions and 23 theater sessions. Breakout sessions are 40-minute deep dives into content, and theater sessions are 20-minute sessions that will be happening throughout the event space. There are a lot of great sessions to go to, so we will be repeating a portion of breakout sessions and theater sessions to ensure the most popular ones happen more than once.

We’d also highly recommend you check out the Platform and Automation Keynotes:

  • Automation Keynote: Build Connected Experiences Fast with Salesforce Flow—Learn how to create workflows that drive efficiency today. Hear from product leaders how to automate at any skill level, get an inside look at the roadmap, and discover Trailblazer best practices.
  • Platform Keynote: Automate, Build & Secure Your Customer 360—Learn about the latest roadmap updates to the Salesforce Platform directly from product experts. See how you can extend your Customer 360 with automation, DevOps, and security.

Check out more details on the low-code breakout and theater sessions we recommend below.

Accelerate Productivity Using Flow for Slack

Speaker(s): Antoine Cabot

What to Expect: Learn how to build conversation-triggered automation that empowers your teams to take action in Salesforce and Slack.

Admin Best Practices for User Management

Speaker(s): Cheryl Feldman and Mark Adcock

What to Expect: Learn user management best practices from Trailblazer and Product Manager Cheryl Feldman. In this session, you will learn how to use out-of-the-box tools to manage user access easily.

Admin’s Guide to Salesforce Data Cloud

Speaker(s): Kunal Goyal and William Yeh

What to Expect: Get a foundational understanding of Data Cloud and where you can build Data Cloud best practices into your organization. Learn about use cases and how to apply your admin skills to leverage Data Cloud.

Advocate for Availability in Your Org

Speaker(s): Maxine Lau and Jsun Pe

What to Expect: Learn how to be an availability advocate for a highly resilient and available org, why it matters, and how to champion availability efforts at your company.

Automate This! Migrate Workflow Rules and Processes to Flow

Speaker(s): Jennifer Lee and Aleksandra Radovanovic

What to Expect: Got workflow rules and processes? Time to go with the flow. In this in-person Automate This! episode, a Salesforce admin evangelist and a Salesforce MVP share their approaches to migration success.

Build Offline Capable LWCs for Mobile With Clicks, Not Code

Speaker(s): Angela Le

What to Expect: Empower users to get jobs done without a network connection. Learn to build LWCs offline in Salesforce App+ with briefcase builder and get a sneak peek at custom navigation coming in Winter ’23.

Automate Your Business Processes with Flow Builder

Speaker(s): Adam White, Kelly Gupton, and Diana Jaffe

What to Expect: Get a hands-on look at how fast and easy it is to start automating your business processes using Flow Builder. Join us to find out where to start and hear what’s new from the Flow PM team.

Build Powerful and Performant Reports and Dashboards

Speaker(s): Ankita Dutta

What to Expect: Learn the fundamentals of custom report types, building reports, and dashboards. We will dive into reporting best practices, tips, and how to take advantage of new reporting features.

Build Blazing Fast Mobile Experiences using Mobile Publisher

Speaker(s): Jitu Kamat and Srikanth Madduri 

What to Expect: Learn how to build blazing fast mobile web and five-star mobile applications for your customers with native device capabilities using Experience Cloud LWR sites and Mobile Publisher.

Code Builder for Admins

Speaker(s): Stephanie Maddox

What to Expect: Less code, more awesome. Join us for a rapid tour of how admins and low-code users will benefit from Code Builder.

Build Your First App on Salesforce

Speaker(s): Julie Thompson and LeeAnne Rimel

What to Expect: Learn to build your first Salesforce app. Discover how to build your data model, design security for your app, adjust the UX with declarative tools, and deploy to your users.

Design and Deploy Dynamic Salesforce Mobile Apps

Speaker(s): Elizabeth Martin and Andrew Mangano

What to Expect: Learn how to build tailored, dynamic experiences for Salesforce Mobile App users. Conditionally update layouts based on record data, user information, and form factor using dynamic visibility rules.

Discover the Future of User Management for Admins

Speaker(s): Cheryl Feldman, Sanika Doolani, and Gonzalo Gambino

What to Expect: Join Salesforce Platform product managers to learn about new and upcoming features. They’ll dive into the future plans for permissions, user management, and more.

Develop and Deploy Changes with Sandbox Best Practices

Speaker(s): Rohit Mehta and Ravi Raina

What to Expect: Implementing sandbox best practices drives faster ROI. Learn about which sandboxes to use, sandbox management, and how sandboxes on Hyperforce can speed up development and productivity.

Dive into the Record Access (Sharing) Roadmap

Speaker(s): Subhash Uppalapati, Cheryl Feldman, Anubha Dubey, and Larry Tung

What to Expect: Defining what records your users can see is core to admin success. Get a sneak peek at the latest record innovations, see a preview of our roadmap, and share your feedback with product experts.

Empower Smarter, Faster User Decisions with Einstein

Speaker(s): Daryl Martis and Tejas Sanghavi

What to Expect: Deliver personalized recommendations to users with the next-best action to take. Combine business rules and AI to fuel smarter recommendations, and automate decision actions across Customer 360.

Getting Started with Low-Code Application Building

Speaker(s): Julie Thompson and Nate Hossner

What to Expect: Learn how to empower your teams with low-code apps. We'll cover how to easily create and customize your org with Lightning App Builder's dynamic forms on standard objects and dynamic related lists.

How to Deploy Sales Cloud, Step by Step

Speaker(s): Akansha Sidhwani

What to Expect: Excited about Sales Cloud, but don’t know where to start? Start here. Learn how customers are taking a phased approach to deployment by simplifying the complete sales stack in small, easy bites.

Migrate Complex Processes to Flow

Speaker(s): Mark Ross and Mike Gerholdt 

What to Expect: Have complex or multiple processes that are not supported by the migration tool? We will show you how to successfully rebuild them in flow and boost your automation skillset.

Learn Essential Habits for Salesforce Admins

Speaker(s): Ella Marks and Lisa Dick 

What to Expect: Build good habits around the four core responsibilities needed for admin success and learn about growing your skills with the Salesforce Admin Skills Kit.

Record-Triggered Flows: Best Practices and Design Patterns

Speaker(s): Diana Jaffe, Anjali Ashok, and Icewariya Swaminathan

What to Expect: Go behind the scenes with the team that builds record-triggered flows and learn about performance, best practices, and common design patterns.

Manage Releases with DevOps Center

Speaker(s): Karen Fidelak

What to Expect: DevOps Center is here — now let’s learn to use it. In just 20 minutes, we’ll have you ready to manage changes and releases with confidence, no change sets required. 

Tips and Tricks with DevOps Center

Speaker(s): Gilson Canario, Karen Fidelak, and Mike Olson

What to Expect: Learn game-changing tips and tricks for DevOps Center. Join us for a deeper dive into ways admins can get the most out of our new change management experience.

Migrate to Standard OmniStudio

Speaker(s): Jay Janarthanan and Cesar Castro

What to Expect: Learn the power and benefits of migrating from OmniStudio for Vlocity to Standard OmniStudio runtime and data models. See examples of customized standard content with industry-specific use cases.

Unleash the Power of Customer 360 with Hyperforce

Speaker(s): Hemant Bedekar, Marg Pascucci, and Nochum Klein

What to Expect: Discover how our trusted platform is evolving with Hyperforce, our cloud native architecture using public cloud, and get best practices for the upgrade.

Next Generation Forms Powered by Screen Flows and Reactivity 

Speaker(s): Adam White and Sam Reynard

What to Expect: Come see how reactivity will supercharge your guided workflows with an eye-opening demo, followed by a sneak peek at our ground-breaking roadmap.

Scale Your Service with Automation

Speaker(s): Sophia Le and Mark Orsborn

What to Expect: Learn how to use automation and AI to scale your service processes faster. Discover our 3-step service automation playbook to reduce costs based on customer best practices. Session includes a demo.

Secure Salesforce Using Multifactor Authentication

Speaker(s): Saikat Maiti

What to Expect: Have you implemented MFA yet? Join us to hear our top tips about multifactor authentication and the evolving security landscape, including features and adoption best practices.

See Guided AI Experiences across Customer 360

Speaker(s): Tejas Sanghavi

What to Expect: Learn how to leverage Einstein’s no-code AI tools to compute your customers’ propensity to buy and integrate that with your marketing campaigns, so you can target the right user at the right time.

The Admin Guide to Becoming a Cybersecurity Advocate

Speaker(s): Laura Pelkey

What to Expect: Learn how to effectively advocate for cybersecurity, navigate conversations with stakeholders like CISOs and other C-suite leaders, and get the resources and tools you need to protect your org.

Trailblazer community sessions

Want to learn from Trailblazers just like you? You can within the TDX23 Community Cove! In the Community Cove, you can get inspired with best practices at the Community Campfire, or get a great overview of a technical project at the Trailblazer Theater.

Look out for both 20-minute presentations and 45-minute panels on technical topics and solutions across our ecosystem that members of the community created.

Other can’t-miss content—and so much MOAR!

There’s a bunch of incredible low-code and code content waiting for you at TDX. Check out some of the developer and architect sessions.

We’re super excited to bring together our diverse technical communities at a single conference. No matter which Salesforce technology you work with, everyone can skill up at TDX! At this point, we’ve merely scratched the surface of TDX ’23; we didn’t mention that MuleSoft, Slack, and Tableau will all have their own expo areas, so Salesforce Admins can immerse themselves in product knowledge and get hands on.

And if you can’t be there in person, we’ve got you—select content will be broadcast on Salesforce+. This year, Salesforce+ will have a LIVE broadcast experience! That’s right, for both days, there will be two channels and 15 hours of live broadcast entirely for free.

In addition to the live experience, this year, 50+ on-demand sessions will be available and packed with exclusive content and moments.

What you can do now

So, what’s next? There are a few things you can do today to get ready:

  1. Register for TDX ’23 here if you haven’t already.
  2. Take a look at all of the awesome sessions planned here.
  3. Check out the official Agenda Builder to start building your TDX ’23 experience.
  4. Keep an eye out for the Road to TrailblazerDX Quest launching on Feb. 1, where you can unlock an exclusive community badge and enter for a chance to win* one of 10 Salesforce Certification vouchers, or one of 20 coveted Trailblazer hoodies. *Official Rules apply. See the Trailhead Quests page for full details.
  5. Want to fast-track your path to certification after TDX ‘23? Sign up for TrailblazerDX Bootcamp from March 9–11—three days of expert-led immersive learning. Dive deep into technical sessions, learn with your community, and uplevel your career.
  6. Tweet us at @SalesforceAdmns and let us know what you’re most excited about!
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