Greetings, folks. I’m Ozzy Solorzano, a Salesforce Administrator under contract with Uber in San Francisco. How I got here is quite the journey. In this blog post, I’ll share my experience of changing careers and entering the Salesforce ecosystem with zero technical experience — the ups, downs, lefts, rights — and you’ll see how anyone […]


Let’s face it, whether you’re a new or seasoned admin, creating robust documentation is key to success! Not only does it help users and peers better understand business processes, it also helps YOU when you’re having a hard time remembering why or how you created something months ago. Since most of us have our best […]

In a previously published blog post, Why You Should Add Custom Permissions to Your #AwesomeAdmin Tool Belt, I introduced you to custom permissions. This feature has been around since Winter ’15 but remains fairly unknown and underutilized by the admin community. Admins can use this superpower to lock or unlock user access to apps or […]

Hello, #AwesomeAdmins! Today, I’d like to introduce you to custom permissions, a fairly underutilized configuration feature that’s been around since Winter ’15. While this is more heavily used in code, it’s also available for use by admins. In fact, I believe every admin should have this feature in their superpower tool belt. So, what are […]

The IdeaExchange is an always-on customer feedback platform where you can connect with the Trailblazer Community and Salesforce Product Managers. Through posting, voting, and prioritizing ideas on the IdeaExchange, you influence product roadmaps to make Salesforce better for everyone. Over the years, we’ve collaborated with you to build a better IdeaExchange. And now, it’s finally […]

In the Summer ’21 Release, we brought you the Guidance Center, your one-stop shop for learning and adoption best practice content all within the Sales and Service Cloud side panel. Since then, we’ve been hard at work adding more products and improving content and features so that you can have a faster onboarding experience as […]

Editor’s note: This post was updated on October 27, 2022, with the latest information and resources. If you’ve been keeping watch, you may have noticed there’s been a lot of investment in each release to enhance features in Flow Builder, the no/low-code solution for automation. If you caught the Winter ’22 or Winter ’23 Admin […]

Last week, Dreamforce 2021 returned as a 3-day hybrid event with both in-person and online experiences for Salesforce Admins, Developers, Architects, and Trailblazers. To say we dropped a plethora of knowledge at this year’s event would be, in my opinion, an understatement. So, I’m here to help break down the big news and key highlights […]

Editor’s note: This post was updated on June 14, 2022, with the latest information and resources. Please refer to this blog post for relevant updates to Personally Identifiable Information (PII) data. In the Winter ’22 release, we’ll roll out the ability to prevent external users, such as portal or partner users, from viewing personal information […]