How many times have you been asked, “So, what exactly does a Salesforce Administrator do?” We get it, sometimes it’s hard to sum up everything you do, your expertise, and the impact you make at an organization in a clear and concise manner. Here’s the tough reality, though — your ability to communicate these important […]

I bet you can’t recall the last time you thought, “Oh, I know Code Builder can help me do that.” Think hard, because I bet the answer is never. Now contrast that with previous tools like the Developer Console and Workbench, and the answer is “I’m glad I had that.” I think we haven’t given […]

Editor’s note: This post was updated on November 15, 2024, with the latest information and resources. As Salesforce continues to revolutionize how users interact with the Einstein 1 Platform, Agentforce is poised to provide a new and exciting layer of artificial intelligence (AI)-powered conversations for your users. Agentforce is your trusted AI assistant for CRM […]

The Trailblazer community is coming back together on March 6-7, 2024, in San Francisco and on Salesforce+ for TrailblazerDX 2024—join us! Generative artificial intelligence (AI) is revolutionizing application development, creating the most significant shift and opportunities for both admins and developers in decades. At TDX, you’ll learn to supercharge user productivity, automate business processes, and […]

Artificial intelligence (AI) is not a new concept to Salesforce or to Salesforce Admins. Over the years, Salesforce has empowered admins with a user-friendly interface for the setup and configuration of predictive AI features such as Opportunity Scoring, Lead Scoring, Einstein Bots, and more. The introduction of generative AI in Salesforce brings even more possibilities […]

Formula creation and maintenance is an important skill to have as an Awesome Admin. You can use formulas to automate calculations, validate data, derive values, perform conditional logic, concatenate information, trigger automation, calculate date/time, and much more. You will commonly use formulas in (the most obvious) formula fields, validation rules, and default values in fields. […]

Salesforce is ever-expanding its product offerings, and this year, the most fantastic features of the platform are all things artificial intelligence (AI). Have you started exploring capabilities? Are you truly getting the most from the features? In this post, we’ll cover five ways to make your sales and service reps’ lives easier with AI. 1. […]

In the ever-evolving landscape of artificial intelligence (AI), 2023 proved to be a pivotal year, especially for Salesforce Admins. As technology continues to push boundaries, Salesforce has embraced AI to empower admins with tools that enhance efficiency, decision-making, and the user experience. As you may have seen, we published a lot of AI content in […]

What is Salesforce Backup? Salesforce Backup is our native backup and restore solution designed to safeguard customers’ valuable data. Geared for user-friendly operation, Salesforce Backup automatically creates backup copies of business data, empowering organizations to effortlessly restore data and recover from even the most challenging scenarios. With the Spring ’24 Release, we’re thrilled to announce […]