It’s getting to the end of the calendar year, and the holiday season here in the US gets into full swing this week. Which means that many of your Salesforce users will be taking time off for various celebrations. As a Salesforce Admin this can be a good thing. We can get caught up on […]


If you’re reading this then it means you’ve already begun to blaze your trail with AI and Salesforce Einstein. You understand more fully the business value of leveraging machine learning and data to be more predictive in your business. You also probably identified a use case or two from the Big Book of Predictions that […]

Ever curious to know how the unique and fun apps or programs you’ve seen on the Salesforce Platform came to be? I set out to learn how Salesforce employees created the Ohana Feud game that I brought to the Admin Theater stage at Dreamforce ’18. It’s like the popular tv game show, but Salesforce-ified! I […]

Listening to the Salesforce Admin Podcast is a great way to learn how to become a more awesome Admin. Just recently we reached a major milestone: 500,000 all-time downloads! That means #AwesomeAdmins all around the globe have listened to some of our 445 episodes featuring over 400 fellow Admins, product experts, and community leaders share […]

Lately, we’ve been talking a lot about how YOU, #AwesomeAdmin, possess awesome Superpowers. As Salesforce Administrators, you champion productivity, deliver innovation and connect experiences to make your company successful every day! Those Superpowers are invaluable, and my mission is to help you realize and utilize them in every way! This November, we will amp up […]

Wouldn’t it be terrific if you could simplify the management of profiles, permissions, and permission sets and their assignments? Depending on the size of your org, you might have dozens of profiles and permission sets. Along with your other administration duties, dealing with the quantity of related permissions can seem challenging, too. Well, an option […]

This year I was lucky enough to be part of the Dreamforce ’18 Admin Keynote Team, and I was assigned the job of building the demos for the keynote. This was a huge project, and I learned some lessons along the way that I wanted to share with all of you. You can apply these […]

The best part about the Admin Track at Dreamforce? It’s for Admins, by Admins. And this year’s track was no exception. With a record-breaking 127 sessions, the #AwesomeAdmin Ohana had chances to learn, connect, have fun, and give back—all while attending theater or breakout sessions! And now, no matter where you are in the world, […]

The best part about the Admin Track at Dreamforce? It’s for Admins, by Admins. And this year’s track was no exception. With a record-breaking 127 sessions, the #AwesomeAdmin Ohana had chances to learn, connect, have fun, and give back—all while attending theater or breakout sessions! And now, no matter where you are in the world, […]